Generali Continues To Excel Through The Times With Customers Through First Hong Kong Brand Film

At a time when the world is facing many changes, Generali reassures its customers and the community that, together, we can excel through the times. Generali has always been here to help people shape a safer future by caring for their lives and dreams. This is more than just a brand statement. It’s been something the Italian insurance brand has lived through for almost 190 years, becoming customers’ life-time partner as well as offering innovative and personalised solutions thanks to an unmatched distribution network.

Having been through many changes with its customers for almost 190 years, the Italian insurance brand has continued to bring growth during uncertain times. More than ever, Generali wanted to re-ensure its customers that, together, we can grow through life’s twists and turns as we’ve always done.

Watch the online film, curated by Leo Burnett Hong Kong to see how Generali stands the test of time and delivers on its promises for 190 years, while looking forward to the next 190 years to protect and grow the wealth of its customers.

The film is further supported by a through-the-line campaign which includes visual assets and digital components that marks the 190th Anniversary with a new long-term participating savings and life plan, Generali LionTycoon.


Client Generali Life (Hong Kong) 
Chief distribution and marketing officer Rebecca Tan
Head of marketing and communications Sheila Wong
Campaign management & content lead Catrina Lam

Advertising agency Leo Burnett (Hong Kong) 
Group creative director Christopher Lee
Creative team Jackie Wong, Kevin Lai
Senior account director Rachel Chan
Account executive Rachel Woo
Associate planning director Anthony Chung
Media agency ZenithOptimedia 
Business director 
Helen Cheung
Media team Yuki Chau, Esther Cheung

Video production Martin @ Ogle Production
Photography Owen @ Nomad Visuals

Source: Leo Burnett Hong Kong

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