“GIVE FOR GOOD”Lacoste Transforms Its Delivery Slips Into A Gesture Of Solidarity For Those In Need

Because the best proof of elegance is to play collectively, Lacoste and BETC are endingthis very particularyear by setting up an operation in favourof Apprentis d’Auteuil—a French association that has been working since 1866 for the education, training and social and professional integration of young people throughout France.

Between December 14 and 20, all orderssent to France from Lacoste.com will include a delivery slip for Apprentis d’Auteuil. This voucher will allow you to send one or more items of clothing to the association, from any brand, free of charge.

“TheLacoste Foundationhas been involved with Apprentis d’Auteuilfor several years through a programme for the integration of young people through sport. With Give for Good, we are continuing our commitment alongside this association to support the most vulnerable,” Catherine Spindler, EVP Branding and Marketing at Lacoste.

“After a hectic 2020 and end-of-year celebrations that will be even more difficult for some, we wanted to add a gesture of solidarity to Lacoste online orders during one of the most active weeks in e-commerce,”Aurélie Scalabre and Olivier Aumard, Creative Directors at BETC.

Having spent mostof 2020 in our homes, closets are often filled with clothes that are rarely, if ever, worn, and yet are in very good condition. Either they are the wrong colour, the wrong size or simply not the right style, Give for Goodgives these clothes a second chance while making a valuable contribution to Apprentis d’Auteuil to support social and professional integration in France.

Source: BETC

  Apprentis d’Auteuil, Aurélie Scalabre and Olivier Aumard, BETC, Catherine Spindler, Lacoste