The evian Babies are Back to Celebrate a New Way of Living Young

The evian Babies are Back to Celebrate a New Way of Living Young

evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]

Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën.  Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]

VEET Men and BETC Paris unveil new “Fishermen” ad

VEET Men and BETC Paris unveil new “Fishermen” ad

Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, […]

BETC and French giant retail leader E. Leclerc present a new positioning through a multiformat campaign

BETC and French giant retail leader E. Leclerc present a new positioning through a multiformat campaign

Since its foundation E. Leclerc has aimed at offering a better quality of life for all French people, through their shopping habits. As part of this they have since a long time moved beyond the initial food offering and can today boast the market’s most competitive prices on anything from petrol, para pharmacy and glasses […]

Yuki Kani joins BETC ETOILE ROUGE creative teams

Yuki Kani joins BETC ETOILE ROUGE creative teams

Yuki Kani joins BETC ETOILE ROUGE in the role of Creative Director and as part of the creative teams helmed by Executive Creative Director Jasmine Loignon.  After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 […]

BETC’s General POP and Air France Music launches “Never Miss Out”

BETC’s General POP and Air France Music launches “Never Miss Out”

Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]

BETC launches Marie Dalgar’s new campaign in China

BETC launches Marie Dalgar’s new campaign in China

Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the […]

Citroën and Rip Curl partner up for the surfer community

Citroën and Rip Curl partner up for the surfer community

 Citroën and Rip Curl have partnered up for the promotion of the new Special Edition Citroën Spacetourer Rip Curl. Part of an ambition to develop new forms of original and innovative communication for Citroën, Traction (BETC) has created a piece of brand content to bring professional surfers closer to their families while they’re away. […]

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