BETC HAVAS campaign links intimacy to pay equity, safety and recognition in a twist on category conventions Jontex, a sexual wellness brand from Reckitt in Brazil, used Women’s History Month to challenge how the category defines female pleasure – moving the conversation beyond sex and into rights, recognition and everyday autonomy. Created by BETC HAVAS, the […]
What if, eight years from now, nothing made sense anymore? Citroën and its agency BETC Paris unveil a satirical new film, “2034 ELECTION”. The 55-second spot imagines the world in 2034 where societal and technological upheavals have become the new normal, and even presidential elections have gone off the rails. The film opens with a […]
A stylish gentleman inserts a virtually invisible hearing aid and proceeds to dance around his apartment to the beat of popular French 80s track, “De bonne humeur ce matin” (A good mood in the morning) by Tristan. When the music cuts unexpectedly, he bangs on his ceiling in disappointment, revealing that the music was coming […]
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before. Most brands working with athletes show them doing what they do best: dominating and winning. But YoPRO is not like any other sports brands. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It’s messy, it’s […]
After dazzling audiences all over the world in 2022 with “The Carrousel“, Roche Bobois is back with “The Elevator” showcasing the absolute beauty of French art de vivre. France’s leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, […]
Dua Lipa stars in new LIBRE fragrance TVC created by BETC Etoile Rouge
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, […]
New global tourism campaign by BETC
Morocco – Kingdom Of Light
Because the best proof of elegance is to play collectively, Lacoste and BETC are endingthis very particularyear by setting up an operation in favourof Apprentis d’Auteuil—a French association that has been working since 1866 for the education, training and social and professional integration of young people throughout France. Between December 14 and 20, all orderssent […]
Published by SEGA and developed by the French studio Amplitude, Humankind is a strategy video game where players begin their adventure in the Stone Age and lead their people through time, until 2050. At each major turning point in history, the player will have the choice to mix theircivilization with another to give birth to […]
CITROËN: CREATOR OF COMPACT SEDANS SINCE 1928 This year, Citroën presents the Citroën C4, marking a new chapter in the history of its compact sedans, which began in 1928. Citroën has always sought to make the road more comfortable for everyone — a mission at the heart of its DNA. In its 100% electric version, […]