SEPHORA and BETC reveal The Unlimited Power of Beauty

The retailer celebrates beauty with latest campaign and new brand positioning

SEPHORA and BETC reveal The Unlimited Power of Beauty

Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]

BETC For E.LECLERC : Being a responsible consumer can be hard!

BETC For E.LECLERC : Being a responsible consumer can be hard!

BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers – something that isn’t always easy! For more than 70 years, E.LECLERC’s mission has been to “defend what matters” to the French. Today, millions of them are changing their habits: they buy more […]

Citroën and BETC strike a chord with their campaign for the new Citroën C3 Aircross SUV

Citroën and BETC strike a chord with their campaign for the new  Citroën C3 Aircross SUV

Citroën, accompanied by its agency BETC, demonstrates the Citroën C3 Aircross SUV’s versatility in its new global campaign “Cello”. The film tells the story of a young girl trying to find her way supported her father who is always at her side. After crashing her mountain bike, creating shapeless pottery and suffering a heavy defeat […]

We Are Made To Be Together

We Are Made To Be Together

The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward dad dancing to Redbone’s “Come Get Your Love”, with over 180 million views, launches another heart-warming story to promote its new brand positioning. Bouygues Telecom has always placed people—customers, employees, partners and the public—at the heart of its […]

BETC Sustainable Development 2019 Report

BETC Sustainable Development 2019 Report

BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant part of BETC’s culture and business model. BETC is a CSR pioneer. Since 2008, it has been a signatory to the United Nations Global Compact (Advanced level). This framework structures BETC’s approach to social responsibility […]

13th Street offers fans secret series preview, hidden in the depths of Paris.

13th Street offers fans secret series preview, hidden in the depths of Paris.

“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than […]

Online campaign seeks to give Pelé 1,000 Videogame goals

On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world

Online campaign seeks to give Pelé 1,000 Videogame goals

The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even […]

Recycle the noise, silence the city

New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208

Recycle the noise, silence the city

PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]

Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]

Unboring the Future with Peugeot and BETC

Unboring the Future with Peugeot and BETC

While the car industry is on the road to change like never before, Peugeot uncovers its new vision: Unboring the Future. It is a rousing slogan, almost like a statement from car lovers who reject the idea that energy transitions or, further down the line, self-driving cars somehow erase the auto industry’s 120-year history of […]

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