Dua Lipa stars in new LIBRE fragrance TVC created by BETC Etoile Rouge
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, […]
New global tourism campaign by BETC
Morocco – Kingdom Of Light
Because the best proof of elegance is to play collectively, Lacoste and BETC are endingthis very particularyear by setting up an operation in favourof Apprentis d’Auteuil—a French association that has been working since 1866 for the education, training and social and professional integration of young people throughout France. Between December 14 and 20, all orderssent […]
Published by SEGA and developed by the French studio Amplitude, Humankind is a strategy video game where players begin their adventure in the Stone Age and lead their people through time, until 2050. At each major turning point in history, the player will have the choice to mix theircivilization with another to give birth to […]
CITROËN: CREATOR OF COMPACT SEDANS SINCE 1928 This year, Citroën presents the Citroën C4, marking a new chapter in the history of its compact sedans, which began in 1928. Citroën has always sought to make the road more comfortable for everyone — a mission at the heart of its DNA. In its 100% electric version, […]
The retailer celebrates beauty with latest campaign and new brand positioning
Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]
BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers – something that isn’t always easy! For more than 70 years, E.LECLERC’s mission has been to “defend what matters” to the French. Today, millions of them are changing their habits: they buy more […]
Citroën, accompanied by its agency BETC, demonstrates the Citroën C3 Aircross SUV’s versatility in its new global campaign “Cello”. The film tells the story of a young girl trying to find her way supported her father who is always at her side. After crashing her mountain bike, creating shapeless pottery and suffering a heavy defeat […]
The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward dad dancing to Redbone’s “Come Get Your Love”, with over 180 million views, launches another heart-warming story to promote its new brand positioning. Bouygues Telecom has always placed people—customers, employees, partners and the public—at the heart of its […]
BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant part of BETC’s culture and business model. BETC is a CSR pioneer. Since 2008, it has been a signatory to the United Nations Global Compact (Advanced level). This framework structures BETC’s approach to social responsibility […]