We’ve all seen the statistics about the current state of the environmental crisis, and the calls from trailblazing activists like Greta Thunberg about the huge efforts needed to protect our planet for years to come. The last 6 years have been the warmest on record, and reducing global carbon emissions have become a key focus for looking after our world. But for most of us, it can be really difficult to know just how we can make an impact. That’s why, for Goho’s third birthday, they’ve partnered with Selva, to help make a bigger contribution to the amazing work being done to tackle the climate crisis around the world.
As a small, female-run startup, Goho are proud to still be going strong, and celebrating our 3rd birthday, especially given around 60% of small businesses fail in their first three years! That’s why we wanted to take this opportunity to give back to great projects such as this.
“It’s impossible for any of us to ignore the effects our lifestyles, consumption and travel have been having on the planet, including for me and the team. We really wanted to find more ways to reduce that impact wherever we can, and help take action against climate change.” Said Stacey-Rebekka Karlsson, Managing Director of Goho. “And even though the issue is bigger than any individual or company, we still think it’s really important to try and do our best to play a role in reducing and offsetting our own carbon footprints by supporting these really vital projects.”
Selva offsets individual and employees’ CO2 emissions through personalised tree planting plans. Carbon offsetting is often talked about in terms of large organisations, but change can still be made by each of us. Selva’s simple questions estimate our team’s personal carbon footprint, allowing them to craft matching reforestation plans that balance those emissions out. By partnering with Selva, we can not only help to offset our own emissions but support vital reforestation schemes across the world.
Selva asks some simple questions that help calculate your carbon footprint, using the data to plant trees on your behalf, and empowers each of us to make a change – all in less than a few minutes. But whilst for us the process is simple, the outcome takes on a much bigger scale. Selva plants around 5,000 trees each month
Reforestation is an integral part of the fight against climate change. As the trees grow, they absorb and store carbon within them, removing it from the atmosphere. Reforestation can also benefit biodiversity, prevent soil erosion and provide a much-needed habitat for at-risk species. Trees are one of the most affordable ways to create large-scale impact – it can cost less than £5 to reduce one tonne of CO2 from the atmosphere!
“There’s a lot of talk about carbon offsetting schemes and businesses trying to offset emissions just so they can tick a box, without really investigating which projects may have the biggest impact or be the most ethical,” Stacey said. “That’s why we’re really excited to work with Selva – their planting partners are really well thought out and don’t fall into some of the traps that other schemes do.”
Selva works with reforestation schemes that support local communities to make sure the reforestation reaches its full potential for both the environment and the people who live in communities likely to be worst affected by climate change. Their projects are well regulated and expertly thought out to prevent harm to local plants and wildlife and use only sustainable best practices.
Compared with more obviously energy-guzzling industries such as manufacturing, it can be harder to see the impact that the digital marketing world can have on the environment. But with a reliance on energy-intensive data centres powering social platforms, paired with the impact that our diets and travel patterns can have on the climate it’s undeniable that we too have a responsibility to reduce our impact.
But at Goho we also believe, as does Selva, that whilst carbon offsetting is an integral part of reducing emissions and rebalancing the climate, it is not an excuse for complacency. Selva’s reforesting programmes allow us to offset those emissions which are often unavoidable or involve longer-term adjustments, but they also offer insights and advice about how we can further reduce our carbon footprint.
Learn more about the company and be part of the change at www.welcometotheselva.com