Creative agency, Creature & Co., have launched a brand-new game, Go for Goals, to raise awareness of the United Nations Sustainable Development Goals (UN SDGs), the shared blueprint for peace and prosperity for people and the planet now and into the future. Go for Goals is a card game for 2-6 players aged 8+, in […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
● A third (32%) of UK brands plan to be carbon neutral this by the end of 2023, with almost a quarter (24%) of US advertisers looking to reach the goal by the end of 2021
● Over two-thirds of leaders in advertising consider sustainable advertising to be important for business success
● Four fifths (80%) of UK and US brands agree that delivering sustainable advertising is an important message for customers
● In the US, 21% claim their brand doesn’t have any carbon neutral goals, dropping to 10% in the UK
Brands under pressure to deliver sustainable advertising goals in next five years