Heineken Launches Global Campaign, “Home Gatherings”

Since responsible home parties are an ever-growing trend the second most popular beer occasion, Heineken® has launched a new global campaign, “Home Gatherings”, with a light-hearted view on what losing your drink at a home party looks like.

The film recognizes that even the most responsible home parties encounter a common and very relatable annoyance: when people drink the same beverage, drinks get mixed up. Inspired by real life situations of anyone who ever attended a home party, the film comes to remind everyone that If you have drinks together, keep them apart.

HEINEKEN

Director Global Heineken® Communication & Innovation Global Commerce: Els Dijkhuizen

Communication Manager Heineken® Global Commerce Obabiyi Fagade

Heineken® Trade Marketing Manager Europe Tatiana Fedotova

Senior Brand Design Manager Caroline van Hoff

PUBLICIS ITALY

Global Chief Creative Officer Publicis WW: Bruno Bertelli 

Chief Creative Officer Publicis Italy: Cristiana Boccassini


Global Executive Creative Director: Mihnea Gheorghiu

Global Creative Director: Eoin Sherry Global Creative Director: Sandra Bold

Creative supervisor: Marie Poumeyrol
Copywriter: Pamela Bianda
Art Director: Marina Perta 

Junior Art Director: Luca Villa

Global Strategy Director: James Moore


Head TV Production: Francesca Zazzera

TV Producer: Sanam Bartoletti
Post Producer: Sabrina Sanfratello

Global Client Service Director: Eleni Charakleia

Group Account Director: Elianne Vermeulen
Account Director: Francesca Baldrighi 

Account Supervisor: Jan Wojtkowski

Source: Publicis Groupe

  Bruno Bertelliu, Els Dijkhuizen, Heineken