Announced today, Sony Interactive Entertainment (SIE) is creating a new brand name, under the SIE owned Worldwide Studios organization, that will house all of its exclusive gaming titles – PlayStation Studios.
“We are really excited about this,” says Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment. “Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.
Alongside the logo, SIE has created a new opening video that will appear when consumers bootup an of their exclusive games. The video features characters from Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn and The Last of Us.