The ex-Google executive takes the reins of the business in Italy following success with localised approach
Global digital marketing business Jellyfish today announces the promotion of Andrea Prosperi as Regional Director, Italy. Having joined in 2021 to run Jellyfish’s client management operations in the country, Andrea will now be running the business, including sales, partnerships and marketing operations, in this important market.
An experienced leader with over 15 years’ experience, Andrea spent over a decade at Google, specialising in the Google Ads business for the tech and telecommunications sectors. He has a lifelong passion for all things digital, combined with an interest in data’s potential to empower marketing and communications efforts.
Andrea says: “We are closing 2023 with double-digit revenue growth and great appreciation from clients. Our plan for 2024 is to grow the business further and to expand the team as we continue to achieve our objectives. We already have a phenomenal crew of local professionals across data and analytics, paid and retail media, SEO and CRM, plus many other capabilities from other offices as part of a wider global network of experts. This is a great set-up, enabling us to keep bringing innovation to partners.”
He adds: “We also want to hear more from our clients, and to create open forums to discuss the future of the industry. That’s why we are planning a series of live events throughout the year. The first is a breakfast event for clients and prospects to understand more about the changes platforms are making ahead of the Digital Markets Act, with discussion around how brands should manage such important change, while protecting and enhancing their data.
“The second, on February 1st, will be around AI. Together with clients and partners, we will reflect on change in the marketing landscape. As a global network of innovators, Jellyfish has already embedded these technologies into our proprietary solutions, and successfully tested with clients around the world.”
On Andrea’s promotion, Managing Director for Southern Europe Elias Nuevo says: “Andrea’s journey at Jellyfish is a testament to his dedication to the digital industry. Having been instrumental in steering the growth of Jellyfish in this important market, Andrea knows the importance of creating meaningful connections with clients and prospects, as our team collaborates to ensure a seamless blend of global insights and local expertise around important topics such as privacy. His dedication to fostering connections both locally and internationally underscores Jellyfish’s commitment, not only to its own growth but also that of the broader industry.”
Jellyfish has experienced impressive double-digit growth in Italy over the past two years, reflecting the success of its localised approach.
Source: Jellyfish
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