Analysis Reveals Shopping Assistants Create Radically Different ‘AI Shelves,’ as Brandtech’s Jellyfish Launches Share of Model™ Shopping Optimization to Help Marketers Understand & Influence How Products Get Chosen New research from Jellyfish, a global digital marketing leader within The Brandtech Group, reveals that AI shopping is reshaping competitive dynamics in ways that marketers may not […]
Odeneye will drive AI-enabled innovation and scale impact across the EMEA Media practice Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. The key hire marks a decisive step in Jellyfish’s ambition to build EMEA’s first truly agentic media practice, bringing media, strategy, investment, and […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Tinder unveils “Dump Traditional Dating”, a brand campaign celebrating its Double Date feature, a more social way to date Tinder is calling time on awkward silences, forced intimacy and overly formal first dates with “Dump Traditional Dating”, a new campaign celebrating its Double Date feature and a more social, relaxed way to meet. Produced by […]
An evolving mural, Lime bike takeover, recovery rides in branded black cabs and Citymapper activations embedded the brand into the fabric of Hackney Performance footwear and apparel brand, HOKA, launched an experiential multichannel campaign in celebration of its support of the HOKA Hackney Half Marathon, marking its first year as title sponsor, which took place […]
Parry to lead the next phase of growth and integration across media, creative and data in key market Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director, placing a proven commercial and client leader at the helm of one of its most strategically important regions. Parry has […]
Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]
Jellyfish, the integrated global digital marketing company, today announced that it has been named a 2026 Google Cloud Partner of the Year in the Training: North America category. This prestigious recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organisations to unlock the full value of Google Cloud through world-class training, upskilling and certification programs. […]
HOKA®, favoured by runners the world over, for its gear that lets moving go beyond performance, unveiled a striking, UV-responsive mural on Great Eastern Street, Shoreditch, in East London to mark the latest chapter of its global “TOGETHER WE FLY HIGHER” campaign. Created in partnership with its digital agency Jellyfish, OOH specialists Billups, and the […]
Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B […]
