krow has been named the brand agency for Britain’s fastest growing packaged cider brand – Brothers. The team at Brothers were so impressed with krow’s knowledge of the sector and their shared ambition for the brand, that they shelved plans for a competitive pitch and awarded the work directly to krow, who is appointed lead creative agency.
The bold new creative direction will launch with a Christmas campaign for Toffee Apple cider, followed by a large-scale brand campaign in spring 2020.
Nicola Randall, Brothers’ Senior Marketing Manager, described how the brand is on “an incredible journey. It is great to be working with krow on our exciting new campaign – along with the addition of new variants Parma Violet and Strawberries & Cream, it will continue our evolution as trailblazers of fruit cider.”