krow appointed to devise brand positioning and comms strategy for trade retailer Toolstation

krow appointed to devise brand positioning and comms strategy for trade retailer Toolstation

krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation, which supplies tools, accessories and building supplies to the trade, home improvers and self-builders, via more than 400 branches nationwide. Toolstation’s most recent campaign, ‘Helping Hand’, brought a fun twist to the brand’s positioning by creating a literal, helping hand, representing […]

Krow scoops Vision Direct project following competitive pitch

Krow scoops Vision Direct project following competitive pitch

Krow, part of the MISSION Group, has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch. The partnership between Krow and Vision Direct will see Krow supporting and working alongside the in-house team to produce social media creative campaigns. The new work will go […]

krow appoints Annie Fox as Deputy Executive Creative Director

krow appoints Annie Fox as Deputy Executive Creative Director

krow has named Annie Fox as Deputy Executive Creative Director with a brief to boost its full service and integrated creative capabilities. Annie was previously Creative Director at Digitas UK. At krow, she reports to Executive Creative Director, Nick Hastings, and will work across all the agency’s clients. Among the notable campaigns she has worked […]

The MISSION Group appoints Cat Davis to drive business growth

The MISSION Group appoints Cat Davis to drive business growth

Catherine Davis is joining The MISSION Group in the newly created role of Group Marketing Director Davis, a vastly experienced agency new business and marketing operator, will assume responsibility for accelerating growth across both The MISSION Group and krow, which recently announced its merger with fellow group agency Bigdog. Previously Chief Marketing Officer at Grey London […]