LifeLock Inc., of Tempe, AZ, announced that it has selected DDB Chicago, part of Omnicom Group, as its advertising agency of record, following a competitive review. The new agency relationship begins immediately. DDB Chicago will be responsible for driving customer acquisition growth through various communications channels.
“We are excited to have chosen DDB Chicago. We feel they are best suited to help us grow our business given their strategic and creative capabilities,” said Ty Shay, Chief Marketing Officer of LifeLock Inc.
“It seems rarely a day goes by that we, as consumers, don’t read about some type of data breach of stolen personal information affecting millions of Americans. LifeLock is a leader in identity theft protection and restoration services and it is important we help them succeed. This is more of a cause than a campaign. We believe it is important for Americans to take this issue of identity theft seriously and protect themselves as best as they possibly can,” said Paul Gunning, Chief Executive Officer and President of DDB Chicago.