The two leading agencies have combined expertise to deliver a new, style of search consultancy called RICH. The offer will unite Lucre’s creative, content team and its search savvy PR proposition with Crunch’s technical, SEO knowhow. Each agency will retain its core proposition as before, but the new concept will now combine their specific search talents to form an innovative new approach to SEO, called RICH.
Leading the new venture, is Seeta Wrightson, formally from Stickyeyes. She joined Lucre with the objective of taking the best search elements from both agencies in order to spearhead a more holistic approach to SEO. Part of the Audience Collective, both consultancies offer very different but synergistic styles to what is undoubtedly going to be the next generation of search engine optimisation.
Seeta said, “Search made simple” is our strapline and at the core of our values. We understand that there are a whole bunch of aspects affecting any company’s search rankings not least the requirement for great technical knowhow and auditing. However, SEO is not a linear journey. There are so many different aspects to the process for successful outcomes.
Our ABC, formula is unique to RICH and helps us quickly and simply reach the most effective conclusions to our client’s search problems. Crunch’s SEO technical genius and Lucre’s approach to creative campaigns means RICH can deliver genuinely authentic content. And at the end of the day, Google loves authentic, because people do”!
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