Marmalade launches – An Influencer Marketing Agency with an African flavour

With an ever-increasing need for brands to resonate with underserved audiences, newly formed agency Marmalade has made it their mission to support brands on their quest to achieve this.

The Millennial-led agency is headed up by Tola Alade, former Head of Design at 90/24 Media and founder of branding agency, Swifty Studios (Ranked Top 100 UK agencies by DesignWeek in 2015 and 2016).

Marmalade recognises that African culture is influencing Western mainstream tastes like never before. It’s informing music, fashion, beauty, advertising…the list is infinite. Marmalade connects brands with previously unreachable markets by introducing them to a powerful collective of influencers. Utilising technology-driven data and relational marketing the London-based agency creates game-changing campaigns with a distinctly African flavour.

Recent influencer signings include: Kika Osunde (@kikagoodhair) of Good Hair and Lerato Umah-Shaylor (@leratofoods)

Source: Marmalade

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