Billion Dollar Boy becomes first-ever dedicated influencer marketing agency to be admitted into the IPA

Billion Dollar Boy becomes first-ever dedicated influencer marketing  agency to be admitted into the IPA

Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA.  The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]

Influencer Marketing agency Billion Dollar Boy launches BDB TV

Influencer Marketing agency Billion Dollar Boy launches BDB TV, an influencer-powered production company created to tackle the production chaos caused by the Coronavirus

Influencer Marketing agency Billion Dollar Boy launches BDB TV

Billion Dollar Boy, the creative agency for the Influencer age, is launching an influencer-powered production company designed specifically to tackle the production problems caused by the Coronavirus.  Due to the country-wide lockdown advertising shoots have been closed down and ads have been pulled with only limited ways for new ones to be made. Yet, there […]

Takumi launches pro-bono influencer marketing campaign to protect public health

Takumi launches pro-bono influencer marketing campaign to protect public health

Leading influencer agency TAKUMI is launching a multimarket pro-bono campaign across TikTok and Instagram to protect public health and empowering its influencer network to generate credible and trustworthy information during the coronavirus outbreak. The pro-bono campaign, which will run in the UK, US, Germany, France, Italy and Spain, aims to drive awareness and spread positivity and support […]

How are influencers addressing the clothing crisis?

As fashion giants continue to cultivate partnerships which aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…

How are influencers addressing the clothing crisis?

Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the industry – instilling sustainable style into the minds of consumers. Amelia Neate, social media expert from […]

Do You Really Need A Contract When Working With Social Influencers?

Do You Really Need A Contract When Working With Social Influencers?

Solicitor Fiona Kingscott, a contract specialist at Langleys Solicitors, unpicks the nebulous and often unregulated world of influencer marketing and explains what you can do to protect your brand. Influencer marketing has grown significantly in recent years, with some brands now paying celebrities huge sums to advertise their products. Or they may work with small-scale […]

Marcomm’s Star Parade: Meet Adam Williams

Marcomm’s Star Parade: Meet Adam Williams

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]

The person behind the product: The growing retail power of influencers

The person behind the product: The growing retail power of influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.  Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading […]

#vanderers: easyJet’s first ever influencer-only campaign in the UK

#vanderers: easyJet’s first ever influencer-only campaign in the UK

easyJet, in collaboration with the Netherlands Board of Tourism & Conventions, have embarked on their first ever influencer-only campaign in the UK, called #vanderers. It will come as no surprise to hear that Holland is one of easyJet’s most popular destinations, and there are so many great Dutch cities to discover, all within easy reach […]

Award-winning influencer marketing agency unveils brand new look

Award-winning influencer marketing agency unveils brand new look

A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of […]

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