Influencer marketing platform Buzzoole bolsters global growth with senior hires

Influencer marketing platform Buzzoole bolsters global growth with senior hires

Leading influencer marketing platform Buzzoole has added more strategic global firepower to its senior team with the appointments of Melissa Lee as global operations director, Jane Roy as vice president of the Americas, Manola Pegoraro as global chief finance officer, and the promotion of Sarah Whitfield to global chief marketing officer. Buzzoole has made the […]

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]

Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]

ZINE looks to improve accountability of Influencer Marketing

ZINE looks to improve accountability of Influencer Marketing

Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns. Verified Reach is powered by real-time data from Instagram. It provides influencers and brands with the unique views of a post (the number of people reached) and the total […]

Reebok and MTV Partner with DW Fitness First on Influencer-Led Activation

Reebok and MTV Partner with DW Fitness First on Influencer-Led Activation

DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]

SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

London based influencer marketing agency Connects has partnered with some of the UK’s most prominent influencers, to tell their unadulterated stories and explain what makes their views verified. Launching in January, the IGTV series and longer-format podcasts #VerifiedViews, have been created to help, inspire and bring to life what it is really like to be influential. No scripts, […]

Lauren Smeets joins CULT as Talent Strategist

Lauren Smeets joins CULT as Talent Strategist

CULT welcomes Lauren Smeets as its new Talent Strategist. Smeets joins the agency from millennial e-commerce platform, Student High Street where she held the role as Influencer Manager, here she developed and executed strategy, managed relationships between influencers and brands and monitored and analysed influencer engagement across social media. Before joining this ‘destination platform’, Smeets […]

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