New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Centre of the Brand-Consumer Relationship

impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey

New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Centre of the Brand-Consumer Relationship

impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The […]

Economic Influence: When brand’s budgets have been rationalised, what should they invest in?

Economic Influence: When brand’s budgets have been rationalised, what should they invest in?

The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalise and re-think their budgets.  Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current […]

Takumi Introduces Takumi X: A New Influencer Marketing Division With A Creator-First Approach

TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X

Takumi Introduces Takumi X: A New Influencer Marketing Division With A Creator-First Approach

TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing. Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with creators to produce innovative and culturally relevant content. Designed […]

Marmalade launches – An Influencer Marketing Agency with an African flavour

With an ever-increasing need for brands to resonate with underserved audiences, newly formed agency Marmalade has made it their mission to support brands on their quest to achieve this.

Marmalade launches – An Influencer Marketing Agency with an African flavour

The Millennial-led agency is headed up by Tola Alade, former Head of Design at 90/24 Media and founder of branding agency, Swifty Studios (Ranked Top 100 UK agencies by DesignWeek in 2015 and 2016). Marmalade recognises that African culture is influencing Western mainstream tastes like never before. It’s informing music, fashion, beauty, advertising…the list is […]

Billion Dollar Boy becomes first-ever dedicated influencer marketing agency to be admitted into the IPA

Billion Dollar Boy becomes first-ever dedicated influencer marketing  agency to be admitted into the IPA

Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA.  The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]

Influencer Marketing agency Billion Dollar Boy launches BDB TV

Influencer Marketing agency Billion Dollar Boy launches BDB TV, an influencer-powered production company created to tackle the production chaos caused by the Coronavirus

Influencer Marketing agency Billion Dollar Boy launches BDB TV

Billion Dollar Boy, the creative agency for the Influencer age, is launching an influencer-powered production company designed specifically to tackle the production problems caused by the Coronavirus.  Due to the country-wide lockdown advertising shoots have been closed down and ads have been pulled with only limited ways for new ones to be made. Yet, there […]

Takumi launches pro-bono influencer marketing campaign to protect public health

Takumi launches pro-bono influencer marketing campaign to protect public health

Leading influencer agency TAKUMI is launching a multimarket pro-bono campaign across TikTok and Instagram to protect public health and empowering its influencer network to generate credible and trustworthy information during the coronavirus outbreak. The pro-bono campaign, which will run in the UK, US, Germany, France, Italy and Spain, aims to drive awareness and spread positivity and support […]

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