MATALAN OPENS THE DOOR TO A WORLD OF FESTIVE FASHION AND HOME MUST HAVES FOR ITS 2022 CHRISTMAS CAMPAIGN

Today, Matalan, the UK’s leading fashion and homeware omnichannel value retailer, launches its Christmas campaign. 

Created by McCann Manchester, the spot runs across social, TV and VOD and unlocks the magic of Christmas as it takes you on a Narnia style journey featuring its hero fashion, gifting and homeware collections.

With an emphasis on the brand’s breadth of offering, value and style credentials – the concept responds to Matalan’s key customer insight that its customers love to prep for Christmas.  The spot sees our Matalan hero stepping through her magical Christmas cupboard and finding herself in her Christmas future.  As she preps, her Christmas cupboard becomes piled with yuletide magic and we watch her future self enjoy the festive holidays – as she mentally checks off her to do list – making sure she has everything from a perfectly priced sequined outfit, through to ensuring she’s not forgotten to include the gift wrap, tags and ‘fancy plates’ for the all-important festive hosting!

Commenting on the TV campaign, Jeff Howarth, Matalan’s omnichannel marketing director said: “This year as the country feels the economic strain, we know many people will be extremely price conscious and will be managing their Christmas budgets wisely.  Matalan is famous for great value and choice and plays a particularly important role for UK households at Christmas and we wanted to capture the excitement of this special time of year – which we believe this year’s campaign does perfectly.”

Imogen Tazzyman, executive creative director at McCann Manchester said: “Everyone’s got that stockpile of pressies and festive goodies tucked away ahead of the 25^th December and it’s within this Christmas cupboard full of its planning and prepping, that the real magic lives and brings Christmas to life.  From the musical composition to the set build, the cast to the VO, we’ve worked hard to bring the real magic of Christmas to everyone’s screen.”

Agency credit list

Exec creative director – Imogen Tazzyman
Lead copywriter – Anna Warren
Art director – Orlaith Conlon
Producer – Jess Taylor
Agency Lead – Max McLaren
Director – Caswell Coggins 

Production Company: Craft Manchester

Director: Caswell Coggings

Producer: Pete Waite

Production Manager: Vicky Byrne

DOP: Richard Mott

Edit: Marshall Street Editors 

Editor: Toby Conway-Hughes

Grade: Time Based Arts

Colourist: Lewis Crossfield

Post Production: McCann Manchester

Online: George Hobbs

Audio: Grand Central & Tim Sutton

Matalan Omnichannel Marketing Director – Jeff Howarth

Matalan Senior Brand & Campaigns Manager – Leanne Nash

Source: McCann Manchester

  Imogen Tazzyman, Jeff Howarth, Matalan, McCann Manchester