McCann’s campaign moves beyond category conventions to mark a new era for the brand PureGym has launched a vibrant new campaign designed to capture the unmistakable “feel-good glow” gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing. Created in partnership with McCann in Manchester, the […]
McCann’s campaign positions the retailer as the source of show-stopping inspiration This Christmas, Matalan takes centre stage with “It’s Showtime,” a new multi-channel campaign celebrating the joy, pride, and excitement customers feel when preparing for the festive season. After all, Christmas isn’t just any show – it’s the show and Matalan is here to help its customers […]
A pioneering commitment to bridge the major accessibility gap in advertising Ahead of World Sight Day (9 October 2025), McCann has launched “Alt by Default” – a pioneering initiative created to close the significant accessibility gap in advertising for visually impaired audiences. With 16%* of the global population living with a visual impairment, only 10%** […]
Say It Without Flowers was created by a group of Mums at McCann Manchester within 24hours of hearing news that a vital parental mental health charity, The Smile Group, was at risk of closure due to lack of funding. The SMILE charity set up over 13 years ago by two Mums provides invaluable support across […]
UK marketing push takes off today with McCann The world’s leading travel search engine KAYAK, has launched a new campaign this week, in its first major UK marketing push since the pandemic. “Seize the holiday” features KAYAK’s new tagline “Go see for yourself”. The work was created for the UK in partnership with McCann Manchester. […]
PureGym, the low cost, market disruptor has launched a multi-channel campaign aimed at cementing its reputation as the smart, best value gym around. Created in partnership with, McCann Manchester, the campaign – ‘Way More Than You Pay For’ aims to celebrate PureGym’s value proposition and focuses on how much members get for their money at […]
Today, Matalan, the UK’s leading fashion and homeware omnichannel value retailer, launches its Christmas campaign. Created by McCann Manchester, the spot runs across social, TV and VOD and unlocks the magic of Christmas as it takes you on a Narnia style journey featuring its hero fashion, gifting and homeware collections. With an emphasis on the […]
Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1, the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]