M&C Saatchi raise awareness for one very important possession that is often neglected when moving house

Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we decide if we want to bring along with us.

M&C Saatchi were tasked by the Royal Mail, with raising awareness of one very important possession that is all too often neglected when moving house: your identity.

With all the stress that comes with moving, consumers often forget to redirect their mail – which contains important pieces of your identity.

The ad was launched in the UK on August 19, with media being handled by Arena Media.

Source: M&C Saatchi

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