Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group unveils its new brand and positioning, becoming Key Group. The new identity and strategy were developed in collaboration with Start Design and reflects and reinforces its refreshed growth ambitions and enhanced advice, lending, distribution, and training capabilities.  The move from Key Retirement Group to Key Group is backed by a new brand […]

Digirank rebrands to Loom as it celebrates 10 years

Digirank rebrands to Loom as it celebrates 10 years

Digirank is marking 10 years in business by rebranding to Loom, a name which better reflects how it integrates digital channels to help companies succeed online. Founded in Bristol in 2009 and still independent and owner-managed, the agency works with high-growth, entrepreneurial South West clients across a range of industry sectors. The last two years has seen the […]

Air Partner launches new unifying brand created by StormBrands

Air Partner launches new unifying brand created by StormBrands

Global aviation services group Air Partner has launched a new brand identity that unifies its wide range of services, created by global branding agency StormBrands. Through merger and acquisition, Air Partner had grown rapidly, bringing together multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety […]

Brandpie ensures Los Angeles Chamber Orchestra hits the right note with brand refresh

Brandpie ensures Los Angeles Chamber Orchestra hits the right note with brand refresh

Los Angeles Chamber Orchestra (LACO) announced the launch of its new brand positioning, purpose and visual identity, conceived and created by independent strategic brand consultancy Brandpie. LACO’s core positioning – “the invigorating power of classical music” – seeks to modernise the orchestra and appeal to a new generation of music fans, spark curiosity in the […]

Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]

loyalkaspar redesigns entertainment marketing association Promax brand for the future

loyalkaspar redesigns entertainment marketing association Promax brand for the future

Since 1956, Promax has been connecting entertainment marketing professionals across the globe. But as the industry has shifted from linear to digital in recent years, the company recognized an opportunity to expand its community of marketing executives beyond the confines of traditional TV. This year, Promax launched an updated brand identity and architecture to take […]

M&C Saatchi raise awareness for one very important possession that is often neglected when moving house

M&C Saatchi raise awareness  for one very important possession that is often neglected when moving house

Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we decide if we want to bring along with us. M&C Saatchi were tasked by the Royal Mail, with raising awareness of one very important possession […]

Nude creates branding for Wrangler Indigood – the brand’s most sustainable line of denim products

Nude creates branding for Wrangler Indigood – the brand’s most sustainable line of denim products

Nude have created the branding for the launch of Indigood a revolutionary foam-dyeing process that reduces water usage and waste by 100% for Wrangler. This pioneering technology promises to revolutionise the whole denim industry. In collaboration with Wrangler EMEA’s Creative Director Sean Gormley, Nude were challenged to create a logo that was both timeless and […]

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

CASE unveils brand recharge campaign for omni-channel beauty brand e.l.f. Cosmetics

Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics.  CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]

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