& SMITH Creates Identity And Personality For New Independent UK Hotel Group GuestHouse. Luxury Hospitality Just Got Fun
& SMITH Creates Identity And Personality For New Independent UK Hotel Group GuestHouse. Luxury Hospitality Just Got Fun
Fry’s Family Foods shows the love with new identity by Sunhouse
Fry’s Family Foods shows the love with new identity by Sunhouse
Britvic teams up with BrandOpus to serve a reinvigorated identity for Purdey’s
Britvic teams up with BrandOpus to serve a reinvigorated identity for Purdey’s
Premium activewear brand Lagatta unveils new identity “for the women growing bolder”
- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space - Developed in partnership with Underexposed
Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]
Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.
Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]
Vault49 creates first ASMR inspired logo for media brand So Satisfying
Brand design agency Vault49 reveals a new logo and visual identity for nascent media brand So Satisfying, an IMGN Media brand, across its social channels.
So Satisfying creates original content and curates videos from an exclusive group of content partners. Their channel content is viral, entertaining and brain tingling. Vault49’s work is an example of how to capture a budding audience and define an emerging category. Sensorial experience So Satisfying, the world’s largest ASMR content provider, was launching a multi-platform […]
Ragged Edge gives smart supplement brand Heights a brain-stretching identity
Heights, an innovative cognitive performance brand, launches with a brand strategy, name and identity created by Ragged Edge. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular brain-training advice, blending nutrition, knowledge and exercise to enable people to realise enhanced cognitive function. But while consumers are happy to […]
PB Creative unveils a sophisticated new look for Toni & Guy
PB Creative, the award winning brand design agency, has continued it’s partnership with Toni & Guy, to create a new, premium design that will roll out across its wash & care and styling ranges. The agency has been working with the brand for the past five years and was responsible for creating the new Toni […]
The new Eurovision identity: does it score ‘Douze Points’?
by Benjamin Farrell, a Senior Designer at Design Bridge Amsterdam
Much like its sporting counterpart The Olympics, Eurovision’s annual explosion of camp kitsch gifts us a new visual identity each time. With its typically shallow-yet-inclusive and mildly innuendo-laden message (2020’s slogan is “Open Up”), it continues to inspire both obsessive passion and derision in equal measure. Love it or loathe it, with its noble ambition […]
Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector
Key Retirement Group unveils its new brand and positioning, becoming Key Group. The new identity and strategy were developed in collaboration with Start Design and reflects and reinforces its refreshed growth ambitions and enhanced advice, lending, distribution, and training capabilities. The move from Key Retirement Group to Key Group is backed by a new brand […]