Premium activewear brand Lagatta unveils new identity “for the women growing bolder”

- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space - Developed in partnership with Underexposed

Premium activewear brand Lagatta unveils new identity “for the women growing bolder”

 Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]

Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.

Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.

Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]

Ragged Edge gives smart supplement brand Heights a brain-stretching identity

Ragged Edge gives smart supplement brand Heights a brain-stretching identity

Heights, an innovative cognitive performance brand, launches with a brand strategy, name and identity created by Ragged Edge. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular brain-training advice, blending nutrition, knowledge and exercise to enable people to realise enhanced cognitive function. But while consumers are happy to […]

The new Eurovision identity: does it score ‘Douze Points’?

by Benjamin Farrell, a Senior Designer at Design Bridge Amsterdam

The new Eurovision identity: does it score ‘Douze Points’?

Much like its sporting counterpart The Olympics, Eurovision’s annual explosion of camp kitsch gifts us a new visual identity each time. With its typically shallow-yet-inclusive and mildly innuendo-laden message (2020’s slogan is “Open Up”), it continues to inspire both obsessive passion and derision in equal measure. Love it or loathe it, with its noble ambition […]

Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group unveils its new brand and positioning, becoming Key Group. The new identity and strategy were developed in collaboration with Start Design and reflects and reinforces its refreshed growth ambitions and enhanced advice, lending, distribution, and training capabilities.  The move from Key Retirement Group to Key Group is backed by a new brand […]

Digirank rebrands to Loom as it celebrates 10 years

Digirank rebrands to Loom as it celebrates 10 years

Digirank is marking 10 years in business by rebranding to Loom, a name which better reflects how it integrates digital channels to help companies succeed online. Founded in Bristol in 2009 and still independent and owner-managed, the agency works with high-growth, entrepreneurial South West clients across a range of industry sectors. The last two years has seen the […]

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