To help raise awareness about the care needed to avoid the infection and spread of the coronavirus, GUT and Mercado Libre designed an alternative logo, in which the shaking hands are replaced by an elbow bump. Since last friday, the brand changed the logo at all its points of contact from the e-commerce platform to LinkedIn, for as long as necessary.
“Mercado Libre is a brand that reaches many people, that is why we are committed to helping our users and collaborators with different prevention, solidarity and responsible consumption initiatives. Changing our iconic logo from a handshake to an elbow bump is part of these new habits that we try to promote because we know that together we can help to alleviate this problem.” said Louise McKerrow, Landing Branding Director of Mercado Libre.
“We are all committed to this process and from the creative point of view, there is much that can be done. A strong and clear image is what is needed to make the world aware of the importance of individual actions to ensure the common good” said Gamallo and Lafalla, DGCs of GUT.
Mercado Libre Founded in 1999 is the leading technology company in electronic commerce in Latin America. Through its Mercado Libre, Mercado Pago and Mercado Envios platforms, it offers solutions so that individuals and companies can buy, sell, advertise, send and pay for goods and services online.
Mercado Libre provides service to millions of users and creates an online market for the negotiation of a wide variety of goods and services in an easy, safe and efficient way. Mercado Libre is among the 50 most visited sites in the world in terms of page views and is the consumer platform with the largest number of unique visitors in the most important countries where it operates, according to metrics provided by comScore Networks. The Company has listed its shares on the Nasdaq (NASDAQ: MELI) since its initial public offering in 2007.
Source: GUT Agency