Mondelez International has appointed VCCP as their lead strategic and creative agency for Green & Black’s. The agency will look after the brand’s creative campaigns.
VCCP was selected following a competitive pitch.
VCCP’s appointment to Mondelez’s luxury chocolate brand follows the agency’s selection as lead global ad agency for Cadbury in June 2017 and as lead strategic and creative agency for Maynards Bassetts in 2019.
On appointing VCCP, Richard Weisinger, Marketing Manager Green & Black’s said, “I’m delighted to partner with the VCCP team and shape the future for Green & Black’s. I look forward to taking forward a new creative direction with fresh and exciting ideas and delivering brilliant work.”
David Boscawen, Group Managing Director VCCP added, “We are thrilled to be working on Green & Black’s. It is a great iconic brand that has brought many firsts to the chocolate market.”
VCCP will be working with Green & Black’s from January 2020
Source: VCCP
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