Cadbury creates original show with series director of ‘First Dates’

Cadbury creates original show with series director of ‘First Dates’

Cadbury Heroes has launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens. Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with […]

Formula 1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg

Formula 1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg

Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]

Champion Innerwear Drops New Innerwear UK Activation

Champion Innerwear Drops New Innerwear UK Activation

Hanes Brands UK is bringing renewed energy to Champion Innerwear in the UK by launching a brand-new content led digital campaign that encourages people to bring out the ‘Champion inside’. Riding on the popularity of Champion outerwear and the rise of streetwear in the UK, this new Champion innerwear social and influencer activity is set […]

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]

Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]

Dr. Martens celebrates the resilience and determination of its global fan base in new ‘Tough As You’ campaign

Dr. Martens celebrates the resilience and determination of its global fan base in new ‘Tough As You’ campaign

Iconic footwear brand Dr. Martens has launched its global Autumn/Winter ‘19 campaign, ‘Tough as You’, which showcases the rich heritage of the brand and celebrates the resilience and determination of its fans around the world. The campaign, created by global socially-led creative agency We Are Social with production from We Are Social Studios, stems from […]

Audi UK teams with Georgie Barrat & Ortis Deley to debunk common electric vehicle myths in the Audi e-tron

Audi UK teams with Georgie Barrat & Ortis Deley to debunk common electric vehicle myths in the Audi e-tron

Audi UK has launched ‘e-tron Charge Ahead’, a new social media campaign which aims to tackle widespread consumer misconceptions around electric vehicles. Created by global socially-led creative agency We Are Social, ‘e-tron Charge Ahead’ centres on a three-part video series, published across Audi UK’s Facebook and Instagram accounts. It follows presenters, Ortis Deley and Georgie […]

New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with WOODCHUCK USA, documented by global storyteller National Geographic. As creator of one of the most famous flames of all time, Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. […]

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