New TV Channel Brings First Ever 24-Hour Stream of Exclusive Influencer Content to Connected Devices

New TV Channel Brings First Ever 24-Hour Stream of Exclusive Influencer Content to Connected Devices

Having recently hit the headlines for partnering with ten of the world’s biggest social influencers, Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content. With contributors already reaching upwards of 20 million followers collectively, the launch of the new channel will bring inspirational one-of-a-kind short-form content direct […]

Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times

Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times

Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond. In a deal brokered by Carat and The Story Lab, Vodafone’s ‘Keep Connected’ campaign will feature a range of content across the Guardian’s expansive […]

Why content will be king for out of home

by Lee Mabey, Integration Strategy Director, Posterscope

Why content will be king for out of home

Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging.  The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]

Sony Interactive Entertainment Debuts “Feel The Power of Pro” for PlayStation 4 Pro

Sony Interactive Entertainment Debuts “Feel The Power of Pro” for PlayStation 4 Pro

Sony Interactive Entertainment debut its latest spot for PlayStation®4 Pro, “Feel the Power of Pro.” The breath-taking detail enabled by PS4 Pro inspires a deeper connection to some of the most beloved stories and the epic world of games.  The “Feel the Power of Pro” film brings to life the overwhelming emotions you can experience when you […]

Baker Hughes “Look to Us” Campaign by Barbarian

Baker Hughes “Look to Us” Campaign by Barbarian

The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an […]

Cadbury creates original show with series director of ‘First Dates’

Cadbury creates original show with series director of ‘First Dates’

Cadbury Heroes has launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens. Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with […]

Formula 1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg

Formula 1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg

Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]

Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launches ‘A Hero’s Journey’ in latest Rugby League activation

Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]

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