Cybersecurity and IP protection company, White Bullet, has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of Intellectual property crime.
Now, the publication of a new Whitehall report, produced by The Royal United Services Institute (RUSI), explores how criminals make money from piracy, quoting White Bullet on the huge scale of this problem and the enormous financial toll it takes. The report includes recommendations on how to reduce the harm caused by piracy – a major profit-generating crime.
Within it, White Bullet points out that the 1,000 most popular pirate sites visited by UK consumers make up to £37 million a year from advertising. Clearly, the distribution of copyright-infringing content is a major profit-generating crime that offers significant opportunities for criminal gain – whether for individual offenders or transnational, organised crime networks.
And it goes on to warn that, “engagement with piracy is overwhelmingly reactive and fails to draw on the wealth of open source intelligence available.”
“This is a welcome reminder of the urgency of this problem,” says Peter Szyszko CEO, White Bullet. “Piracy is an increasingly professionalised crime, so the response to it requires considerable urgency. As the piracy market continues to evolve, our technology helps to combat traditional web piracy as well as emerging threats.”
By connecting rights owners and the advertising industry with real-time data about piracy risk, so all parties can take action, White Bullet’s solutions allow clients to understand the universe of piracy and to stop it from generating revenue.
RUSI’s report also advises a strengthening of investigations, recommending “a more concerted approach.”
Fortunately, White Bullet’s platform looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking that all-important financial impact. AI and machine learning takes the strain.
“There is now no excuse not to locate these pirates and stop them in their tracks,” says Szyszko.