There are financial credits for making greener choices like using solar panels or EVs, but what about when it comes to groceries?
That is why Nurishh, the first alternative dairy brand from Bel Brands USA, and their creative AOR Havas Chicago are issuing the first “Cream Cheese Credit” for the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread made in partnership with Perfect Day. Nurishh Incredible Dairydelivers the same great taste, texture, and richness as traditional dairy cream cheese spreads but is better because it’s animal free and lactose-free.
“Cream Cheese Credit”, a creative spot from Havas Chicago that launches the product and campaign, breaks down the logistics of the cream cheese credit in aplay on finance broadcast shows. Consumers can visit CreamCheeseCredit.com to enter for a chance to receive a $200 credit and a year’s supply of Nurishh Incredible Dairy animal free cream cheese spread by scanning a receipt for choosing Nurishh.
“There are financial credits for making green choices such as using solar panels and electric vehicles, but there aren’t any when it comes to greener eating habits,” said Myra Nussbaum, Havas Chicago President & CCO. “We wanted to use that to ignite a conversation around the launch of Nurishh’s Incredible Dairy Animal Free Cream Cheese Spread. Thus, the birth of the “Cream Cheese Credit!’”
To continue building upon the launch momentum, Havas Chicago has created another campaign featuring two additional spots coming this March.
Client: Bel Brands
Agency: Havas Chicago
“Cream Cheese Credit”
Production + Post-Production Company: Method & Madness
Directors: Ross Zuchowski & Casey Lock
Producer: Alex Leach
Production Company: Fox Den
Director: Rich Downie
Executive Producer: James Toth
Producer: Roberto Rodriguez
Photographer: Justin Walker
Post-Production: Whitehouse Post
Editor: Carlos Lowenstein
Source: Havas Chicago