Ogilvy & Mather India and Sprouts Environment Trust turn Ganesha idols into vegetarian fish food

The Ganesha festival is one of India’s most celebrated festivals, during which millions of Ganesha idols are immersed in the sea as per tradition.

However, most of these idols are made of toxic materials like PoP, lead, zinc and mercury, which pollute the sea and kill the fish.

To counter this, Ogilvy & Mather India in partnership with Sprouts Environment Trust, created innovative Ganesha idols out of vegetarian fish food. So these idols don’t pollute the sea, and are consumed by the fish instead.

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