OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, OMG is aimed primarily at marketers and has already been adopted by a number of OLIVER’s global clients.
Founded on the OLIVER team’s decades of marketing resource management expertise, the software’s chief function is to improve efficiency, productivity and visibility. From creative conception all the way through to production, approval and delivery, the tool is designed to give brands a clearer view of marketing activity and make better use of their assets.
In practical terms, OMG allows users to track and manage every aspect of a campaign in one place. This translates to a range of features across digital asset management, media and job management, online approval and annotation as well as product and store management.
OLIVER aims to introduce OMG across its entire client base as part of its collaborative, integrated and dedicated in-house agency model.
David Russell, director at OLIVER Group, said: “OLIVER’s philosophy revolves around helping clients deliver more effective work at the speed required to drive their business forward. That’s why we created OMG. The software reflects the way businesses really operate. It provides visibility where it’s needed most. It can be simple or complex, automated or collaborative. We’re confident we’ve created something that not only encourages productivity, but will provide visibility and marketing intelligence as and when people needed it.”