Satellite communications company OneWeb has selected Digital Natives to transform its approach to social, with the agency leading on strategy, creative and management of all social channels. The news comes at a time when the company is accelerating its mission to provide internet access everywhere, for everyone.
Following a competitive pitch process, OneWeb has selected Digital Natives to define its social strategy and approach to content in the B2B market, in addition to driving awareness for OneWeb’ regular launch campaigns. The payload – additional satellites to add to their growing fleet in orbit. The payoff? Bringing digital connectivity across the Globe.
Specialising in a social-first approach to brand building and strategy, Digital Natives will now be responsible for driving interest and engagement around these key launches, as well as developing a holistic approach to growing OneWeb’s social media presence across all platforms.
This partnership comes at an exciting time for OneWeb, who have two key launches from now to June; these launches are part of its drive to build a ‘constellation’ of satellites to deliver high speed broadband to the remotest parts of the world.
“We were impressed with Digital Natives creative experience, passion for our mission, and approach to storytelling. We are excited to share our story with audiences around the world, to bring others into our journey and look forward to working with Digital Natives as we continue on our mission to build a global communications network, powered from Space.”
— Katie Dowd, Director of OneWeb Communications
“Not since The Space Race in the sixties and seventies has there been such curiosity, excitement and focus on space. OneWeb has an extraordinary ambition which we’re delighted to be helping them achieve.”
— Alistair Fitch, Co-Founder at Digital Natives
Source: Digital Natives