Out of the Mouths of Young Healers: StrawberryFrog’s Bold New Year Campaign for Northwell Health

Northwell Health and StrawberryFrog are teaming up again with their latest holiday campaign featuring candid wisdom from New York children, including some of the kids of Northwell’s 87,000 employees. The campaign is the next chapter of Northwell’s Raise Health movement and follows the acclaimed 2023 holiday campaign that featured New York centenarians. The new campaign runs through mid-January 2025.

The 30-second spot, “A Little Wisdom,” captures children aged 5-9 sharing unexpected insights about health and happiness. Directed by Christina Hodnet of Spears & Arrows, the campaign showcases authentic perspectives from New York area children, including some from Northwell employees’ families.

“At this time of year, we want to make sure that everyone has a reason to smile. Our raise health platform allows us to speak to the drivers of health in really interesting ways — even the effects that happiness has on one’s overall health,” says Joe Leston, Deputy Chief Marketing Officer at Northwell. “Sometimes it takes the youngest among us — our littlest health-raisers — to remind us of the little pleasures in life. By partnering with team members and their families to bring this uplifting campaign to life, we’ve created something that fills our entire community with pride and joy.”

Northwell – New York’s largest health care provider and home to a top children’s hospital, Cohen Children’s Medical Center – is a consistent leader in brand affinity and recognition through its innovative marketing campaigns and Raise Health platform, created by StrawberryFrog, a pioneer in Movement Marketing.

“There’s something magical about how children can deliver profound wisdom without even trying,” says Nick Sonderup, Chief Creative Officer at StrawberryFrog. “We stripped away the typical healthcare marketing playbook and simply let kids be kids. The result is a campaign that makes you smile but also makes you think. Their unfiltered take on what makes people healthy and happy aligns perfectly with Northwell’s mission to humanize healthcare.”

The campaign aims to resonate with viewers as they reflect on 2024 and look toward 2025, offering a fresh perspective on well-being. By showcasing children’s natural wisdom, Northwell reinforces its commitment to fostering both physical and emotional health within the community.

NORTHWELL HEALTH

• Ramon Soto, CMO, Northwell Health
• Joe Leston, Deputy CMO, Northwell Health
• Craig Koniecsko, Senior Director, Brand, Northwell Health
• Kate Egan, Senior Manager, Brand, Northwell Health
• Kaitlyn McAllister, Senior Marketing Specialist, Northwell Health
• Cori Clancy, Senior Digital Channel Strategist, Northwell Health
• Steven Ciravolo, Digital Channel Strategist, Northwell Health
• Sarah DiBari, AVP, Creative Services, Northwell Health

STRAWBERRYFROG

• Scott Goodson, Founder, CEO, StrawberryFrog
• Nick Sonderup, Chief Creative Officer, StrawberryFrog
• Anthony Falvo, Copywriter, StrawberryFrog
• Rachel McEuen, Art Director, StrawberryFrog
• Peter Ostello, Producer, StrawberryFrog
• Venessa Merrin, BA Director, StrawberryFrog
• Ali Demos, Group Strategy Director, StrawberryFrog
• Steve Scutellaro, General Manager, StrawberryFrog
• Taylor Robertson, Group Business Director, StrawberryFrog
• Heidi Newcom, Senior Project Manager, StrawberryFrog
• Ava Blumberg, Senior Business Manager, StrawberryFrog

PRODUCTION

• Christina Hodnet, Director, Kappok Crew
• Joshua Feinman, Managing Director/Founder, Kappok Crew
• Jose Barrios, Line Producer, Kappok Crew
• Kate Sutherland, Line Producer, Kappok Crew
• Ed David, DP, Kappok Crew
• Joseph Polacik, Production Designer, Kappok Crew
• Mike Pluchino, Production Supervisor, Kappok Crew
• Mike Lovaglio, Assistant Production Supervisor, Kappok Crew
• Eric Hora, Gaffer, Kappok Crew
• CJ Yurnet, Key Grip, Kappok Crew
• Jennifer Greene, Wardrobe, Kappok Crew
• Patricia Longo, Make-up, Kappok Crew
• Sam Kim, VTR, Kappok Crew
• Cheryl Malat, Script Supervisor, Kappok Crew
• Brion Snyder, Sound, Kappok Crew

EDITORIAL

• Cosmo Street Editorial
• Craig Deardorff, Editor
• Madeline Leshner, Assistant Editor
• Hannah Smith, Edit Producer
• Anne Lai and Luiza Naritomi, Heads of Production
• Maura Woodward, Executive Producer
• Little Ears, Music Supervision
• Maxwell Gosling, Executive Producer

  Nick Sonderup, Northwell Health, StrawberryFrog