Paddy Power and VCCP have today launched a new campaign for Paddy Power Bingo with a special Drag Race twist, which gives customers the chance to drive away in a brand new Mini Cooper.
Customers will need to correctly guess how many bingo balls can fit inside the car for a chance to win. Or, instead of guessing, contestants can count the balls. But Paddy Power Bingo will Drag It Out, by making contestants watch every last ball as they are placed inside the Mini Cooper during a 5 hour long Drag show.
The film features RuPaul’s Drag race UK stars Baga Chipz, Vinegar Strokes and Divina De Campo.
Kevin Masters, Creative Director:
“You can’t move for competitions these days, so we wanted to take a traditional competition and give it a twist.
Instead of guessing how many balls are in a Mini, we challenged people to count them going in… but we wouldn’t make it that easy. So we dragged it out to five hours with the help of the country’s best drag artists, including stars of RuPaul’s Drag Race.
So would-be winners have to strap in for a 5-hour drag show that features everything from WAGs in court to Prime Ministerial advice on how to act in a pandemic, toxic talk show hosts, and a Barnard Castle eye test.”
Client and campaign: Paddy Power Bingo – Guess or Drag It Out
Deputy ECD, VCCP Blue: Ross Neil
Creative Director: Kevin Masters
Creative Team: Jake Haynes / George Wait / Patrick Silla / Simon Allen
Agency Producers: Maxine Denton / Tara Struthers
Integrated Producer: Matt Hearn
Designer: Jordan Blood, Paul Brandreth
Photographer: Ed Roe
Photographer’s Agency: VCCP
Production Company: VCCP Kin & Bandicoot TV
Director: Tom Clarkson (Promo) & Justin Lennox Bradley (Film)
Producer: Tara Struthers (Promo) Sunny Bradbury (Film)
Post Production / Editor: David Fayinka; Robbie Brown; Anita Churcher
Sound Design: Alex Wilson Thame
Account Team: Philip Higham / Archie Tollast / Joe Humphries
Planning: Matthew Hayes