Pinterest announced Milka Kramer is joining Pinterest as Country Manager for the UK and Ireland.
Milka is a media and tech industry veteran with vast experience managing fast-growing sales teams and operations at the pan-European level. As country manager for the UK and Ireland, Milka’s responsibilities will include working closely with brands and agencies to scale Pinterest’s growing advertising business in these countries.
Milka joins Pinterest from Microsoft where she spent the past 11 years, most recently as Sales Director on the UK Strategic Advertising Team. She led a team that is responsible for driving revenue and managing relationships with some of the biggest clients and agencies in the UK by helping them identify the latest trends in consumer behaviour and technology adoption and aligning marketing strategies accordingly.
Before that, she was responsible for revenue and marketplace performance in 12 markets in Western Europe. She was also the Bing Ads product evangelist and was driving awareness, perception and adoption of Bing Ads and Bing.com. Milka will take the lead to advance Pinterest’s advertising business in the UK and Ireland.
“Milka’s experience in growing relationships and driving results with global clients and agencies makes her an ideal fit to help businesses in the UK and Ireland reach inspired shoppers on Pinterest. With her impressive range of knowledge and entrepreneur mindset, we’re excited to have Milka lead the team and scale the opportunities for advertisers in one of our most important markets.” – Jon Kaplan, Chief Revenue Officer at Pinterest
“Pinterest is a unique and valuable platform for businesses to connect with audiences who are asking for inspiration from trusted brands, now more than ever. I’ve been especially impressed by how ads fit into what people are already doing on Pinterest as they plan projects, discover ideas and browse before they take action on what to buy. Ads on Pinterest stand out because they fit in, and I’m looking forward to joining the team to help even more businesses reach and engage with the inspired audience on Pinterest.” – Milka Kramer