New Piri-Piri chicken Pot Noodle is just like the nation’s favourite Peri Peri chicken restaurant – the one that gives black cards to celebrity diners – but spelled differently, considerably cheaper, and in a pot.
So as part of the campaign by adam&eveDDB to support the launch of this new product, the brand is offering a black card and a one year supply of Pot Noodle, not to a celebrity, but to the best celebrity lookalike in the country. You don’t have to be famous – you just have to look like you’re famous.
adam&eveDDB brought this idea to life in a short social film, directed by Laura Borgio of Fresh Films, using a not-so-famous spokesperson & inviting the nation to send in their own doppelgänger photos to be in with a chance of winning.
The campaign launches on Twitter today, with shortlisted celeb lookalikes going head-to-head in promoted polls next week, in a knockout-style competition to find the nation’s best celebrity doppelgänger.
Alongside the social activity, the brand installed tactical mobile OOH placements outside a branch of the famous Portuguese chicken restaurant, with tongue-in-cheek copy which alluded to the product’s similar flavour credentials. Cheeky noodles.
Twitter – https://twitter.com/PotNoodle
Brand: Pot Noodle
Project/Campaign name: Pot Noodle Piri-Piri Chicken
First Air Date: 17th August 2021
Client: Lena Portchmouth, Marketing Lead UK Snacking; Stuart Jeffrey, Marketing Manager; Josh Hill, Assistant Brand Manager
Chief Creative Officer: Richard Brim
Creative Director/s: Mark Shanley
Copywriter: Jay Parekh
Art director: Forrest Clancy
Agency producer/s: Peter Williams, Rose Reynolds, Chris Battye, Scarlett Rudd
Planner/s: Will Grundy, Sara Keegan
Global Business Director: Rob Nichol
Managing Partner: Tom White
Business Director/s: Laura Stevenson
Account Director/s: Rosie Snowball
Account Manager/s: Hugo Evans, Sophie Kruger
Business Affairs: N/A
Media agency: Mindshare
Media planner/s: Malay Sud, Tess Rencen, Maria Fure, Siobhain Molloy
Production company: Fresh Films
Producer: Simon Petter
Director: Laura Borgio
Production Assistant: Louise Jackson
Project Manager/s: Rasha Noronha, Bianca Dubois
Legal: Tom Campbell, Freya Vale, Annika Patel