Publicis Italy and Netflix presents A Classic Horror Story

A Classic Horror Prank: turning the fear of watching a horror film into reality. 

It’s a digital interactive billboard based on turning the fear of watching a horror film into reality.

Credits:

Client

Netflix Italy

Creative agency

Creative Agency: Publicis Italia

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini

Executive Creative Director: Michele Picci

Creative Director: Alessandro Candito

Associate Creative Director/Art Director: Dario Citriniti

Senior Copywriter: Anita Merlin

Head of Creative Technology: Mauro Mazzei

Data Strategist: Andrea Battista

Client Service Director: Ilaria Lorenzetti

Account Manager: Mirko De Martini

Junior Account: Flaminia Costanzi

Senior Social Media Manager: Federico Guidera

Social Art Director: Nicolò Pavin

Social Copywriter: Mattia Pavin

Senior Project Manager: Vittorio Cafiero

Head of Production: Francesca Zazzera

Source: Publicis Italy

  Netflix, Publicis Italy