Creative agency, Quiet Storm, has created a powerful social media campaign for the Women’s Equality Party which emphasises how much work there is still to be done to ensure equality.
Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.
Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting started. Let’s make change happen. Join us.’
Using striking illustrated imagery of women who state some of the issues and inequalities that still exist and that WEP are striving to change, powerful copywriting emphasises the fact that many women are paid less than their male co-workers; and feel they can’t walk home safely at night, whilst childcare costs have led them to sacrifice their careers.
The artwork makes use of the iconic green and purple colours of the party to illustrate proud, defiant women from all backgrounds. It’s an unmistakably Women’s Equality Party call to arms. The work will be seen as video and static on Facebook, Instagram, twitter and web banners.
Hannah Peaker, Chief of Staff of The Women’s Equality Party, said: “This past year has shone a spotlight on vast inequalities in our country. From the unpaid caring women did during lockdowns to the number of women trapped at home with their abuser, Covid has fallen unevenly on populations. As we emerge from the pandemic, this latest campaign from Quiet Storm insists that we don’t lose sight of that. It encourages people to join the Women’s Equality Party as an act of defiant optimism.”
Quiet Storm CEO Rania Robinson comments: “We built this campaign around the Women’s Equality Party’s ongoing objectives. Rather than focusing on equal representation alone, we wanted to bring home the thorny and emotive issues that so many feel angry about. Whether it’s ending violence against women and girls; the gender pay gap; or black maternal mortality, there are so many issues that are yet to be tackled effectively.”
Agency: Quiet Storm
Planner: Jon Howard
Art Director: Seb Jamous
Copywriter: Robyn Bowman
Account Director: Jenna Hayward
Agency Producer: Emily Wolley
Illustrator: Sofia Ayuso at Lemonade Illustration
Editor: David Owen
Source: Quiet Storm