Red Brick Road appointed as lead agency across EMEA for Merisant

RBR appointed as strategic and creative agency for Canderel and Pure Via brands.

Merisant, one of the world’s leading manufacturers of table top sweeteners and adjacencies, has appointed London based Red Brick Road as EMEA creative agency for their iconic Canderel brand and their growing Pure Via brand. 

Red Brick Road will work with Merisant to evolve the positioning of both brands, to reflect changing consumer needs across key markets. The agency will also be responsible for centralised creative asset generation, for Merisant’s Centre of Excellence team, to further build brand equity and audience engagement across EMEA. 

Commenting on the appointment, Merisant’s Chief Marketing Officer, Odile Marriott said “Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. As we seek to further grow our brands across EMEA, we’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”

David Miller, CEO of Red Brick Road, said “We are thrilled at the opportunity to work with the talented and ambitious Merisant team. Canderel has some iconic historic advertising, and we can’t wait to create a new creative legacy with them for Canderel and Pure Via. 

Source: Red Brick Road

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