Rude Health, the dairy-free drinks and cereals company, best known for its best-selling Organic Almond Drink, has signed BMB as its first creative agency. The appointment was made after a pitch handled directly by the brand. There was no previous incumbent agency.
BMB will drive brand awareness and support distribution growth, through an engaging, culturally relevant campaign that will sit across a range of touch points. To date, Rude Health has used events, partnerships and earned PR to engage with consumers. BMB’s first work is planned to appear in September 2021.
Camilla Barnard, Co-Founder and Brand Director of Rude Health, said: “At Rude Health we’re not in the business of making pale imitations of milk. All of our dairy-free drinks have bright and bold flavours made entirely from natural ingredients, drink straight from the glass. We were looking for a creative agency that was culturally aligned and similarly bold in their approach. We are delighted to have found that in BMB, and can’t wait to begin our work together.”
Jason Cobbold, CEO at BMB, said: “We’re very proud to be partnering with the team at Rude Health. We’re looking forward to developing work every bit as unusual, vibrant and cut-through as the product itself. This is a brilliant brief for any creative business.”
Rude Health believes that healthy doesn’t have to mean bland, boring, dreary or uniform. Their no taste-bud-left-unturned approach has led them to champion real taste and enjoyment. This has been boosted further by their nine Great Taste Awards gained in 2020.