Historic needlecraft brand DMC appoints BMB to a global strategy brief
DMC Group, the needlecraft business whose origins stretch back to 1746, has appointed BMB to a global strategy brief running across its three brands: DMC, maker of the world’s most popular embroidery thread; Sirdar, the British wool brand beloved by knitters across the globe; and digital-first crafting kit innovators Wool and The Gang. DMC Group was acquired by […]
