Historic needlecraft brand DMC appoints BMB to a global strategy brief

Historic needlecraft brand DMC appoints BMB to a global strategy brief

DMC Group, the needlecraft business whose origins stretch back to 1746, has appointed BMB to a global strategy brief running across its three brands: DMC, maker of the world’s most popular embroidery thread; Sirdar, the British wool brand beloved by knitters across the globe; and digital-first crafting kit innovators Wool and The Gang. DMC Group was acquired by […]

BMB hires Jason Cobbold as its new CEO

BMB hires Jason Cobbold as its new CEO

BMB has completed its new management line up with the appointment of Jason Cobbold as its Chief Executive Officer.  Cobbold joins from innovation agency Redscout, where he was Managing Director. He joined the US-based agency in 2014 to launch a London office, working with a range of clients including Boots, PepsiCo, Warner Brothers, Marriott, Pernod […]