Samsung & Cheil UK create personal Love Notes for Twitter

#LoveNote_LilySamsung is spreading the love to its friends and followers this Valentine’s Day via a social media campaign, created by Cheil UK, called #LoveNote.

In the run-up to Valentine’s Day, Samsung is asking its followers across its social media channels to email with their Valentine’s message for that someone special and that person’s Twitter handle.

Samsung will handpick the best messages at random and give them to a dedicated team of illustrators, who will harness the Note 4’s cutting edge touchscreen technology, combined with the S Pen, to craft and design a bespoke, illustrated love note to that person’s Valentine.

Samsung will also Tweet celebrities across the Twittersphere with a very special love note. The campaign will run across Samsung’s Twitter account from 12th -15th February.

The illustrators used in the campaign have been handpicked by the Cheil UK team for their unique style and tone that fits with the Samsung brand. Illustrators who are involved in this campaign include Kid Acne, Hide Your Toys, Jethro Haynes, Walter Newton, Celyn and Yuko Kondo.

Russell Taylor, CMO, at Samsung Electronics UK and Ireland said: “Valentine’s Day is a time for people to show each other how much they love them. This campaign is a great way to showcase what the Samsung Galaxy Note 4 can do in a unique and fun way.”

Matt Pye, chief operating officer at Cheil UK adds: “Consumers are always on the look-out for new, exciting and unique ways that they can interact with brands online. We’ve created a campaign for Samsung and the Note 4 that not only shows off the phone’s cutting edge capabilities, but also delights, entertains and creates something useful. It’s something a bit different that Samsung customers can use for their special someone on Valentine’s Day, and with our previous Valentine’s activity resulting in proposals and marriages, who knows where this one could lead!”

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