Man Becomes the King of Laundry in Comedic Samsung Campaign

Man Becomes the King of Laundry in Comedic Samsung Campaign

Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by Leo Burnett Israel, produced by Kaski Productions, and co-produced by Great Guns, the playful film highlights Samsung’s innovative new line of washing […]

Samsung says #DoWhatYouCant in rousing new campaign by Leo Burnett Israel

Samsung says #DoWhatYouCant in rousing new campaign by Leo Burnett Israel

In continuation of its global ‘Do What You Can’t’ platform, Samsung Israel has launched an epic new campaign created by Leo Burnett Israel and directed by Great Guns director Tal Zagreba. The heartfelt new campaign aims to empower people to overcome their barriers. The film begins with vignettes of people confronting their supposed limits. The […]

Samsung launches campaign empowering Gen Z & young millennials to show to the world the ‘Real India’

Samsung launches campaign empowering Gen Z & young millennials to show to the world the ‘Real India’

One of India’s most trusted mobile and consumer electronics brand Samsung have launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones. Starting today, the month-long campaign #IndiaReadyAction will urge Gen Z and young millennials in India to […]

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]

Interbrand releases 2018 Best Global Brands Report

Interbrand releases 2018 Best Global Brands Report

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]

Samsung gives iconic sculptures a contemporary makeover in new OOH campaign

Samsung gives iconic sculptures a contemporary makeover in new OOH campaign

Two of the world’s most famous male statues have been spectacularly reimagined as modern domestic demigods for a bold new Samsung campaign. The figures, which are the focus of a bold, new COOH campaign feature near-identical versions of the original masterpieces bar a few unmissable, cheeky tweaks. Michelangelo’s David has been recreated wearing briefs, with […]

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]

1 2 3 6