Search Magic, a UK-based search engine optimisation agency, has announced a strategic expansion into the UK pharmaceutical and supplements sectors, launching a specialist offering designed to strengthen brand demand and visibility across traditional and AI-powered search.
The new offering focuses on two priorities for pharmaceutical and supplement brands: increasing
the number of consumers searching for them by name, known as branded search demand, and
strengthening their visibility within AI-powered search platforms.
The launch marks the next stage of Search Magic’s international growth strategy, with the
agency seeking a stronger position in these competitive sectors through its expertise in SEO,
Digital PR and AI search visibility.
Building demand for brands by name
Search Magic’s approach is designed to help brands capture existing product demand while
building the recognition and trust that encourage consumers to seek them out directly.
As AI-powered search introduces new ways to discover and compare products, a brand’s
presence in generated answers is becoming another important area of competition. The new
offering combines SEO, Digital PR, content strategy and AI search optimisation to increase
branded search demand and improve the likelihood of brands being discovered and referenced
in relevant search results and AI-generated responses.
Anna Moragli, Founder and CEO of Search Magic, said: “We want more consumers to search for
our clients by name and help those brands compete for visibility across Google and the emerging AI search platforms. This is the next major opportunity for pharmaceutical companies and supplement brands. Our goal is to give our clients a competitive edge in this new era of search”.
“Our ambition is to become the strategic partner these brands turn to when they want to build
real demand for their products and strengthen their competitive position across traditional and
AI-powered search. We are bringing our expertise together in a specialist offering built around
the needs of these sectors”, she added.
The expansion builds on Search Magic’s experience through its long-standing partnership with
online pharmacies and the extension of its work with British pharmacy chain Weldricks Pharmacy.
These partnerships provide a foundation for the agency’s work with pharmaceutical and
supplement businesses, where credible information, substantiated content and consumer trust
are central to building a strong online presence.
As part of this strategy, Search Magic attended The Pharmacy Show 2026, held on 11 and 12
October in Birmingham, strengthening its engagement with the UK pharmacy sector and
developing relationships with businesses across the industry.
Through the launch, Search Magic aims to accelerate its international growth and establish itself
as a leading specialist agency for pharmaceutical and supplement brands seeking to build
demand and compete in the next phase of organic search.
Anna Moragli, Founder and CEO of Search Magic
Source: Search Magic
Search Magic makes major UK push with specialist SEO for pharmacy, beauty and health brands added by newsroom on
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