Following a successful 4 year relationship developing their advertising campaigns for the Regina brand, Sofidel, worldwide leader in the production of tissue paper for hygienic and domestic use, have chosen Grey in Europe as their social media agency in 6 European Countries: Italy, Spain, UK, Germany, Poland and Romania.
“In order to better implement our on- and off-line Regina brand communication strategy, Sofidel has chosen to rely on Grey taking into account the very positive experience of the partnership over the previous years,” said Philippe Defacqz, Vice President Marketing & Sales – Brand at Sofidel. “Thanks to the stronger relationship we believe we will be able to leverage further the brand awareness and equity of Regina across all Europe.”
Grey will develop a consistent strategy for the 6 different markets and, as of this month, will coordinate local hubs and moderate the 9 Facebook pages for Regina (UK, DE, IT, SP, PL, RO) and Regina Cartacamomilla (IT, PL, DE).
“This new assignment is the proof, if needed, that the Paper for People international campaign platform we identified in 2017 is a long idea that can be used in diverse channels to bring Regina even closer to people, and gives value to its role in the hygiene and cleaning care as well as its commitment for environmental preservation,” said Marta Di Girolamo, CEO Grey Italia.
Ivan Palmer, CEO of Grey Social, added: “The Grey Social European network is purpose-designed to bring creativity and consistency to major brands like Regina, aiming to multiple digital social platforms in multiple markets to connect with their diverse and growing audiences. We very much look forward to a long and mutually successful partnership”.