But Marketing and Communication is our bread and butter so we have decided to feature a few women who we think are rocking the industry at the moment.
Some listed are mobile leaders; others are creative innovators or media wielders. All have contributed enormously to the world of marketing and are presented here in no particular order.
Susan Wojcicki was previously Google’s senior vice president of Advertising and Commerce, developing AdSense, which puts Google ads on other sites.
Now she runs YouTube, a hub for branded content and a massive platform for advertising. She is in charge of about $5.9 billion in video ad sales and $2.8 billion in ad revenue. Roughly 40% of monthly YouTube watch time worldwide is consumed on mobile devices, so she has a strong hold in the mobile world.
YouTube is a site that tends to be saturated with high amounts of misogyny, specifically in the comments section, so it is a powerful slap to rude commenters that a woman is really in charge.
She has been called âthe most important person in advertisingâ and was included in Time Magazineâs 100 most influential people in 2015.
Among her impressive body of work is Always “Like A Girl”, originally published in 2014, which has more than 61 million views on YouTube currently. This video, which targets the negative use of saying a person does something âlike a girlâ, challenges the loss of confidence that comes commonly with puberty for girls. It is a powerful video for women and all the more moving because Judy is behind it.
Mobile advertising is the cutting edge platform for marketing right now and Twitter has been utilizing it well. It has in-tweet “buy now” buttons and promoted, in-feed video ads as a result of the partnership with MoPub.
MoPub is expected to bring Twitter more than $500 million per year by 2017.
Carolyn Everson completely changed how ads and social media connect.
Facebook is the leader in the mobile advertising space, with mobile app install ads, video ads, “shop now,” “listen now,” “book now,” and more.
Mobile ads make up 80% of Facebookâs revenue.
Some of her major achievements include: Audiâs âTruth in Engineeringâ; Intelâs âSponsors of Tomorrowâ; eBay’s “When it’s on your mind, it’s on eBay”; and the launch of Google Fiber in Kansas City.
She has helped the agency win nine global EFFIE Awards.
Clients of AMV BBDO under Bridget Angear’s strategic and creative control include Guinness, Pepsi Max, Adidas Originals, and Starbucks.
She is a member of the Cannes Lions awards jury and has won awards in the Cannes Effectiveness Grand Prixs, IPA Effective Agency of the Year, Marketing Society Excellence Awards, and APG Creative Strategy Agency of the Year, and The FAB Awards âAgency of the Yearâ.
Some of her notable works include the Guinness âSapeursâ Advert and Sainsbury’s Christmas ad, both from 2014.
Previously Sara was Vice President of Corporate Development at LinkedIn.
Now Clemens is in charge of global expansion and business strategy at the music site Pandora. She also leads the Music Maker Group, which is a partnership between Pandora and the music industry.
She combines marketing, business, and music in her career, all places where women are less prominently featured in power positions.
Sarah is making waves right now with cutting-edge designs from her UK-based design house – Horse.
With over 13 yearsâ experience, which includes a stint as Design Director at Pearlfisher, Sarah has worked with an impressive list of clients such as: Cadbury, Stella Artois, Jamie Oliver, Green & Blackâs and Innocent.
In 2015 Horseâs design for Nongfu Spring Mineral Water dominated the awards season with wins at The FAB Awards, D&AD, Pentawards and The Dieline Awards.
The Verizon ad she spearheaded, “Inspire Her Mind” from 2014 currently has over 4 million views on YouTube. It is a powerful ad about what parental comments can do to deter young girlâs interests in science.
Kerstin Trikalitis, Chief Executive Officer and Co-Founder Out There Media
OTM works to assist advertisers and others involved in mobile in creating targeted advertising campaigns for mobile.
Kerstin was selected as an âEndeavor High Impact Entrepreneurâ in 2013 and the Mobile Entertainment Forum picked her as one of the âTop 50 Female Executives in Mobile.â
She is a regular Keynote Speaker at international conferences and has served on the Cannes Lions Jury in the category âMobileâ in 2014.
Kerstin is the ChairÂ EmeritusÂ of the Board of the Mobile Marketing Association (MMA) for the EMEA region.
Article by PageÂ Ellerson, MarComm News.