Why success shouldn’t change the octopus

Why success shouldn’t change the octopus

Octopus Energy’s widely reported £3bn deal will catapult the energy business from a start-up into one of Europe’s biggest renewable energy investors and fastest growing energy suppliers. Octopus is now targeting 50 million customers in the UK by 2027 and has plans to increase its new renewables division to generate as much clean electricity as […]

MarComm’ Star Parade: Meet Helen Stephens

MarComm’ Star Parade: Meet Helen Stephens

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and  Helen Stephens, Founder and Creative Director  Absolute is precisely that. Give us a brief insight into your career so far? I graduated from Falmouth College of Art in 1989 and moved to the Big […]

How Coca-Cola can change healthcare marketing for the better

By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health

How Coca-Cola can change healthcare marketing for the better

Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]

Girl Bossing It – How to be a great woman boss

BY SIOBHAN FREEGARD OBE, founder of ChannelMumTalent.com

Girl Bossing It  – How to be a great woman boss

WE DO better in exam results, more of us enrol in higher education – but when it comes to starting our own firms or being the boss, women are still not reaching their full potential.  Statistics show women make up just 18% of FTSE 250 executive committee members, and while the number of female entrepreneurs […]

Building Brand Loyalty

By Louise Findlay-Wilson, Founder and Managing Director at Energy PR

Building Brand Loyalty

What determines whether a brand is great or loveable and does it matter?  These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]

The Role Of Creativity In A World After Covid

The Role Of Creativity In A World After Covid

As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]

Unlocking The 3rd Dimension!

BY Pete Hayes, Managing Partner at PB Creative

Unlocking The 3rd Dimension!

Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities.  Distinctiveness is about being individual, recognisable and valued above and beyond the competition.  It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values.  We believe it’s the key to […]

MarComm’s Star Parade: Meet Mark Davis

MarComm’s Star Parade: Meet Mark Davis

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Mark Davis is someone who has been shining bright in the design word for over 12-years now. Mark co-founded independent integrated creative agency me&dave, with his university friend Rob Willmott in 2007. Today me&dave […]

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