Imagine choosing diapers for a baby. The packaging promises absorbency and comfort, but it cannot say whether a diaper will hold through the night or irritate delicate skin. Another mother can tell you how it worked for her baby. The same principle applies well beyond diapers: firsthand reviews help people understand how products perform in […]
By Paul Dahill, Managing Director EMEA Sales at Koddi Every commerce media business reaches the same turning point. You’ve built something that works, advertisers are booking in, and revenue is growing. Then you look ahead and realise that your current model won’t be able to handle the next stage of business growth. More packages mean more […]
With US midterms approaching, politicians across the pond are promising a manufacturing renaissance. Employers, however, have yet to persuade people that a future in manufacturing is a future worth choosing. By Wybe Magermans, Co-Owner of WMH&I The sight of politicians in high-vis jackets touring plants and inspecting machinery is one we’ve come to expect as […]
By Megan Duong, CEO and Co-Founder of Plot AI is moving quickly into creator marketing. Everyone wants technology that can find creators, vet them, track campaigns and tell you who to work with next. And the investment is following. IAB projects U.S. creator ad spend will reach $44 billion in 2026. Nearly half of creator […]
Brands that stand out in the AI era are the ones willing to run the longer race. The real advantage comes from discipline, proprietary knowledge, and creative judgment—not just more content. By Eric Fulwiler, Co-founder & CEO, Rival Every company suddenly has the ability to generate content and marketing campaigns using artificial intelligence (AI). These days, […]
By: Niko Pappas Turn on your radio right now and you’ll hear Progressive Insurance, a local mattress store, and The Weeknd — all on the same platform, all trying to earn your attention. But no brand ever built a media strategy on the assumption that radio listeners were tuning in specifically for their ads. On […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Transforming the Role of Account Teams By Leslie Griles, Chief Client Officer & Interim Head of Creative, Dotted Line Agency Too many account leaders think their job is to manage creative. They’re wrong. Their job is to protect it. Failing to make this distinction creates work that’s safe to approve, but impossible to remember. Much […]
By Jenny Stanley What happens when a jar of jam can tell you the name of the woman who made it, a cereal box knows whether it’s talking to a child or their parent, and your AI assistant does your shopping before you’ve even opened the app? This is not a thought experiment, it’s happening […]
It can be lonely on the back line and at the top By Steve Scutellaro, CEO, StrawberryFrog When it matters most, everyone’s looking at you. You’re accountable for the wins, but even more for the losses. You’ve got to handle pressure, organize your team, and be a vocal leader. Inspire trust through your composure and […]