Christmas is about adding value not just spending more

Christmas is about adding value not just spending more

Christmas is a time of the year that’s supposed to be all about family, friends and festivities – but for consumers, the weeks or even months before the Christmas break can be incredibly stressful. That’s because of the frantic search for presents, entertainment and ideas for festive food and drink. Our readers want to be […]

Data-driven decision-making is the key to business advancement

Data-driven decision-making is the key to business advancement

Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]

Is it time for a brand to take an anti-technology stance?

Is it time for a brand to take an anti-technology stance?

With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense. Britain has an addiction epidemic. I’m not talking about drugs, alcohol, gambling or even caffeine. This addiction is far more common. Most people reading this […]

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