by Lee Mabey, Integration Strategy Director, Posterscope
Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging. The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]
By Michael Poyser, Chief Analytics Officer of Ecrebo
Life can be tough for a chief marketing officer working in retail. As well as delivering the best customer experience across multiple channels, the pressure is on to improve the ROI from marketing campaigns and deliver personalisation in a world where consumers increasingly expect it. CMOs need to ensure that they communicate with customers at the […]
In case you haven’t noticed, it’s Black Friday. We’re suddenly inundated with offers from major high street players, who jump on the event with rigour, desperate to increase footfall and make up for sales lost to Amazon. It’s the latest example of the struggles of sleeping giants. These bricks and mortar stores are struggling to […]
As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading […]
There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]
It was a great year for work at the Cannes Lions this year. After a few mixed years, insights and ideas have returned to the festival with a bang. While some of the best work came from familiar territory: not-for-profit, fast food and soft drinks, other great ideas sprung up from further afield: pet nutrition, air […]
A recent study has found that every day, the average person is said to scroll around 2km worth of content – yes, TWO kilometers. That means our thumbs smash a 10k every week. I’m part of a generation that remembers what life was like before the internet and yet now, I can’t really imagine life […]
Christmas is a time of the year that’s supposed to be all about family, friends and festivities – but for consumers, the weeks or even months before the Christmas break can be incredibly stressful. That’s because of the frantic search for presents, entertainment and ideas for festive food and drink. Our readers want to be […]
Wednesday 10th October marked World Mental Health Day. And according to the NHS, one in four people in the UK are likely to suffer from mental health issues over the course of their life. In London alone, where half a million people are employed, loneliness is becoming an increasingly damaging problem, with GPs calling it […]