Where’s the line between advertising awareness raising, and profiting from suffering?

By Hannah Johnson, Managing Director, London, Blue State

Where’s  the line between advertising awareness raising, and profiting from suffering?

Earlier this month, Maltesers launched a campaign about maternal mental health. The TV ads were funny, honest, nothing too shocking. The outdoor work talked about mothers disliking their babies – in the interests of ‘encouraging conversations’ about maternal mental health. A few days earlier Bodyform/Libresse launched #painstories and an online ‘Pain Room’ to  encourage discussions […]

Why success shouldn’t change the octopus

Why success shouldn’t change the octopus

Octopus Energy’s widely reported £3bn deal will catapult the energy business from a start-up into one of Europe’s biggest renewable energy investors and fastest growing energy suppliers. Octopus is now targeting 50 million customers in the UK by 2027 and has plans to increase its new renewables division to generate as much clean electricity as […]

Removing the Language Barrier to Encourage Inclusivity

Rob Blake, UK MD at Channel Factory

Removing the Language Barrier to Encourage Inclusivity

2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland.  However, research by ISBA suggested that 68% of […]

How Coca-Cola can change healthcare marketing for the better

By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health

How Coca-Cola can change healthcare marketing for the better

Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]

Girl Bossing It – How to be a great woman boss

BY SIOBHAN FREEGARD OBE, founder of ChannelMumTalent.com

Girl Bossing It  – How to be a great woman boss

WE DO better in exam results, more of us enrol in higher education – but when it comes to starting our own firms or being the boss, women are still not reaching their full potential.  Statistics show women make up just 18% of FTSE 250 executive committee members, and while the number of female entrepreneurs […]

Building Brand Loyalty

By Louise Findlay-Wilson, Founder and Managing Director at Energy PR

Building Brand Loyalty

What determines whether a brand is great or loveable and does it matter?  These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]

The Role Of Creativity In A World After Covid

The Role Of Creativity In A World After Covid

As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]

Experimenting – the best bet you’ll place this year

User experience expert highlights three types of business experiments to create growth opportunities in 2021.

Experimenting – the best bet you’ll place this year

Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’? Jess Sherratt, Head of User Experience at Digital Product studio Code Computerlove, explains: “In times of great change – experimenting within an ever-altering consumer […]

Unlocking The 3rd Dimension!

BY Pete Hayes, Managing Partner at PB Creative

Unlocking The 3rd Dimension!

Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities.  Distinctiveness is about being individual, recognisable and valued above and beyond the competition.  It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values.  We believe it’s the key to […]

Tech Entrepreneur Urges Businesses to Prepare for Post-COVID World

Tech Entrepreneur Urges Businesses to Prepare for Post-COVID World

One of the UK’s leading young tech entrepreneurs is speaking out to warn organisations operating across multiple sectors that the post-COVID business world may look quite different than it did before. James Henry Blake, Founder and CEO of digital performance agency Vindicta Digital, has witnessed firsthand the impact that the COVID-19 pandemic is having on […]

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