Transforming the Role of Account Teams By Leslie Griles, Chief Client Officer & Interim Head of Creative, Dotted Line Agency Too many account leaders think their job is to manage creative. They’re wrong. Their job is to protect it. Failing to make this distinction creates work that’s safe to approve, but impossible to remember. Much […]
By Jenny Stanley What happens when a jar of jam can tell you the name of the woman who made it, a cereal box knows whether it’s talking to a child or their parent, and your AI assistant does your shopping before you’ve even opened the app? This is not a thought experiment, it’s happening […]
It can be lonely on the back line and at the top By Steve Scutellaro, CEO, StrawberryFrog When it matters most, everyone’s looking at you. You’re accountable for the wins, but even more for the losses. You’ve got to handle pressure, organize your team, and be a vocal leader. Inspire trust through your composure and […]
5 questions to guide your workout plan By Zihla Salinas, CEO, Yes& When independent agencies think about growth, the usual suspects show up first: new business, talent, maybe a sharper brand story—all important, of course—but there’s another growth muscle too many agencies don’t train until they need it: M&A. And by then, it’s usually too […]
Why smart companies are activating their executives and how to build a program around it By Elena Kacan – Social Strategy Director, Yes& I’ve been in social media strategy for more than a decade. I’ve watched platforms reinvent themselves, algorithms shift right after I perfected the playbook, and budgets chase every new format that promised […]
What a movie from the 1990’s can teach us about strategy and the current moment we’re in BY RG Logan – Chief Strategy Officer , StrawberryFrog Michael Keaton is one of the greatest actors of all time. He’s been Batman, Birdman, and Beetlejuice. As a child of the 90s, I was fortunate to grow up […]
By Frédéric Vaulpré, Senior Vice-President Glance Across the TV industry there are theories about the forces reshaping it, from cord-cutting and streaming fatigue to the gradual erosion of cinema-viewing. But spend a week in Los Angeles meeting the people who run these businesses, and a more nuanced picture emerges… It’s an industry undergoing profound, costly […]
A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]
Kicking off the first in the Spotlight series for 2026, Product of the Year sat down with Cheez-It’s UK Senior Marketing Manager, Rui Frias, to unpack how the brand’s ‘moreishly cheesy’ newcomer bagged an award and conquered a discerning UK snacks market. Tell us about your product and why it resonates with the consumer. Cheez-It […]
An Opinion Piece by OXO USA The modern concept of luxury is not limited to what it used to be. It has reduced the element of “show off” and become more about making consumers feel premium. The reason is that modern consumers care more about the values, identity, and emotional depth of luxury brands than […]