Finding the “new normal” in (and out of) the workplace

Hobie Walker, head of wellbeing at AML Group, explores new ways of working amid the recent tiered lockdown measures.

Finding the “new normal” in (and out of) the workplace

Looking back, the transition into lockdown earlier in the year happened very quickly – like a “hand-brake turn”, as someone in the office put it. Within three days of moving into our brand-new Shoreditch offices, we were all out and working from 28 different home offices. Huge adjustments had to be made quickly, which caused […]

It’s time to flip your organization’s brand inside-out

By Janice Cavaliere and Tana Hall of Gensler

It’s time to flip your organization’s brand inside-out

We’ve seen a lot of change this year. From the isolation of COVID-19 to sweeping demands for social justice, we are grappling with some of the most complex social issues of our lifetimes. The habits and activities that defined our daily lives have been shaken up — a fact that is acutely highlighted by how […]

Five Impactful Communications Moves for a Post COVID Business

Organisations coming out of COVID-19 not only have commercial ground to make up but also a new world order to get used to. Louise Findlay-Wilson, MD of Energy PR shares five impactful ways communications can help with this.

Five Impactful Communications Moves for a Post COVID Business

Operationally, a business coming out of COVID-19 is not going to be the same as the one that went into it. The way the company works may well have changed. There may be staff working from home, workers who’ve been furloughed who need bringing back into the fold, or roles may have been redefined.   In […]

Crossing the tracks: What I learnt moving from agency to brand

James Lancaster – Brand Experience Lead, Lysol, RB

Crossing the tracks: What I learnt moving from agency to brand

Starting out in the creative industries, you dream of the busy agency life. You envisage being surrounded with like-minded peers, led by quirky and ferociously inspiring creative directors in a vibrant city quarter. More London’s buzzing Clerkenwell than Schiphol’s corporate business center. In 2011, I was cutting my teeth in Clerkenwell at Design Bridge, working with […]

Digital tools: Business-to-business marketing and branding makes way for business-to-people

By Philip Koh, head of strategy, strategic brand design studio Without

Digital tools: Business-to-business marketing and branding makes way for business-to-people

Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]

How retailers are inspiring a new generation of DIY enthusiasts

By Joe Wood, Strategy Director, Spark Foundry

How retailers are inspiring a new generation of DIY enthusiasts

Since late March, lockdown has prompted people into a state of domestic introspection. We have each, to one degree or another, been forced to take a good hard look at our own homes. Indeed, according to YouGov, after groceries, DIY is the category in which most people have spent more on since lockdown. With this […]

Toxic Tension: A Time To Reinvent The Household Cleaning Category

By Lloyd Moffat, Creative Director at PB Creative

Toxic Tension: A Time To Reinvent The Household Cleaning Category

The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow.  Over the last four months, we’ve become almost obsessive in our cleaning rituals.  Is […]

Fair & Lovely, a name change that is only skin deep.

By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.

Fair & Lovely, a name change that is only skin deep.

Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]

Brand Responses To Black Lives Matter

By Freddie Sheridan who is Director at Sheridan&Co.

Brand Responses To Black Lives Matter

Following the murder of George Floyd at the end of May by a Minneapolis police officer who knelt on his neck, and ignored his pleas that he could not breathe, protests around the world have erupted against police violence towards black citizens. Millions of people have come together in marches to show support for the […]

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