Hobie Walker, head of wellbeing at AML Group, explores new ways of working amid the recent tiered lockdown measures.
Looking back, the transition into lockdown earlier in the year happened very quickly – like a “hand-brake turn”, as someone in the office put it. Within three days of moving into our brand-new Shoreditch offices, we were all out and working from 28 different home offices. Huge adjustments had to be made quickly, which caused […]
We’ve seen a lot of change this year. From the isolation of COVID-19 to sweeping demands for social justice, we are grappling with some of the most complex social issues of our lifetimes. The habits and activities that defined our daily lives have been shaken up — a fact that is acutely highlighted by how […]
Organisations coming out of COVID-19 not only have commercial ground to make up but also a new world order to get used to. Louise Findlay-Wilson, MD of Energy PR shares five impactful ways communications can help with this.
Operationally, a business coming out of COVID-19 is not going to be the same as the one that went into it. The way the company works may well have changed. There may be staff working from home, workers who’ve been furloughed who need bringing back into the fold, or roles may have been redefined. In […]
James Lancaster – Brand Experience Lead, Lysol, RB
Starting out in the creative industries, you dream of the busy agency life. You envisage being surrounded with like-minded peers, led by quirky and ferociously inspiring creative directors in a vibrant city quarter. More London’s buzzing Clerkenwell than Schiphol’s corporate business center. In 2011, I was cutting my teeth in Clerkenwell at Design Bridge, working with […]
By Philip Koh, head of strategy, strategic brand design studio Without
Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]
Since late March, lockdown has prompted people into a state of domestic introspection. We have each, to one degree or another, been forced to take a good hard look at our own homes. Indeed, according to YouGov, after groceries, DIY is the category in which most people have spent more on since lockdown. With this […]
The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow. Over the last four months, we’ve become almost obsessive in our cleaning rituals. Is […]
By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.
Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]
By Freddie Sheridan who is Director at Sheridan&Co.
Following the murder of George Floyd at the end of May by a Minneapolis police officer who knelt on his neck, and ignored his pleas that he could not breathe, protests around the world have erupted against police violence towards black citizens. Millions of people have come together in marches to show support for the […]
With non-essential stores in England opening, much has been written on the immediate changes that shoppers will experience on the High Street or in town centres. As with supermarkets, Perspex screens, floor markings, hand sanitisers and restrictions on numbers will become the norm. But what are the longer-term changes in property design that could be […]