Focusing on Suitability is the Key to Success for HFSS advertisers
Focusing on Suitability is the Key to Success for HFSS advertisers
Us vs AI? It Will Never Really Be Designers vs AI
Us vs AI? It Will Never Really Be Designers vs AI
World Product Day 2021 (26 May 2021) – 10 essentials of digital product development
World Product Day 2021 (26 May 2021) – 10 essentials of digital product development
UK workers are driving a digital-first revolution
Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company
We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]
Ignoring these 3 trends in the travel industry could be catastrophic for your brand
BY Catrina Law, Armadillo
Ignoring these 3 trends in the travel industry could be catastrophic for your brand
Where’s the line between advertising awareness raising, and profiting from suffering?
By Hannah Johnson, Managing Director, London, Blue State
Earlier this month, Maltesers launched a campaign about maternal mental health. The TV ads were funny, honest, nothing too shocking. The outdoor work talked about mothers disliking their babies – in the interests of ‘encouraging conversations’ about maternal mental health. A few days earlier Bodyform/Libresse launched #painstories and an online ‘Pain Room’ to encourage discussions […]
Why success shouldn’t change the octopus
Octopus Energy’s widely reported £3bn deal will catapult the energy business from a start-up into one of Europe’s biggest renewable energy investors and fastest growing energy suppliers. Octopus is now targeting 50 million customers in the UK by 2027 and has plans to increase its new renewables division to generate as much clean electricity as […]
Removing the Language Barrier to Encourage Inclusivity
Rob Blake, UK MD at Channel Factory
2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland. However, research by ISBA suggested that 68% of […]
How Coca-Cola can change healthcare marketing for the better
By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health
Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]
Girl Bossing It – How to be a great woman boss
BY SIOBHAN FREEGARD OBE, founder of ChannelMumTalent.com
WE DO better in exam results, more of us enrol in higher education – but when it comes to starting our own firms or being the boss, women are still not reaching their full potential. Statistics show women make up just 18% of FTSE 250 executive committee members, and while the number of female entrepreneurs […]