By: Yasmine Zavahir, Vice President – Americas, System1 and Isabella Villalobos, Global Research Manager, Campaign Effectiveness, Indeed You’ve likely heard the term “melting pot” to describe diversity in America. It’s one of the most popular metaphors because the country brings together people of different backgrounds, race, religions and cultures. However, critics argue this is too […]
By Steve Olenski, SVP Engagement, System1 It’s holiday planning time, with upwards of 25% of revenues on the line for retail brands in the fourth quarter. What creative treatments will ring registers amidst the crowd of holiday creative? And what will create long-term brand impact? Marketers can skip some guesswork by tracking holiday ads that have scored […]
Author: Daniel Tjondronegoro, Co-Founder of Beatgrid At Beatgrid, a cross media, single source adtech solution, we’ve witnessed an aspect within the industry that’s on the top of everyone’s mind and calling for an answer: managing conflicting data in the TV advertising market. The television advertising market is set to encounter a multitude of measurement currencies, […]
By Christopher Schilperoort, MD and Partner, brand design agency bluemarlin The current climate feels like the perfect storm for FMCG brands. The UK economy saw zero growth in the final three months of 2022. The cost-of-living crisis, a post-Brexit hangover, widespread strike action and energy price hikes have all compounded the sense that there’s a […]
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
In the age of ubiquitous content creation, keeping up can be overwhelming. New release after new release feels lost in a supermassive, ever-expanding galaxy of content. All the while, our old favorites hang by. Remakes and sequels, remixes and mashups, reissues of classic albums; we live in a culture crazy for a revival of the […]
At Beatgrid, an adtech startup focusing on cross-media measurement, we have spent thousands of hours working on campaigns globally to build a product that drives forward into the cookieless world, with trusted, understandable advertising data. Consumer viewing patterns are changing, the rise of streaming has made it easier for the viewer to decide what, when, […]
As many of us around the world head into uncertain macro-economic times, many of our clients ask us – what can they do from a business development point of view to best safeguard themselves for bumpy times ahead? There are several initiatives we normally recommend but there’s one strategy that comes out above all other. […]
Most of the best ideas seem to work naturally, even if they don’t fit the conventional mould. And often precisely because of that. A bit of intuition, trusting your instinct, taking a sideways look at the brief – it can be the same with people too. At StormBrands, we’re a fiercely independent creative agency and […]
Carlijn Postma, Founder at content marketing agency The Post, works with global video platform Biites in the Benelux. She talks about binge marketing and connecting with audiences through creative branded video.
1: What is binge marketing – and why should brands / marketers care about it? With Binge Marketing I’m trying to inspire brands and marketers to focus on a sustainable marketing strategy. Not running from one campaign to another. Rather look at the creators of films and series. They focus on engaging an audience and […]