M&C Saatchi & University of Greenwich launch initiative to expose inner-city girls to the creative industries

M&C Saatchi & University of Greenwich launch initiative to expose inner-city girls to the creative industries

M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]

Unquiet Voices, a heartbreaking movie that breaks a 100-year-old silence

Unquiet Voices, a heartbreaking movie that breaks a 100-year-old silence

Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with […]

Britain’s youngest pilot offered mentorship by easyJet

Britain’s youngest pilot offered mentorship by easyJet

Britain’s youngest licensed pilot sixteen-year-old Ellie Carter has been offered a mentorship to help her fulfil her career aspirations by easyJet, the UK’s largest airline.  Ellie hit headlines in January 2019 after she became the youngest solo powered aircraft pilot in Britain. She also became the youngest solo glider pilot, after completing two six-minute flights […]

Top creatives provide proactive ways to make it as a woman in the creative industries

Top creatives provide proactive ways to make it as a woman in the creative industries

It may be 2019, but when it comes to senior roles in the creative industries, the male-to-female ratio is still way off kilter. According to Kerning The Gap, a collective of female design professionals, while 70% of design students are women, only 11% go on to become Creative Directors. So, in recognition of International Women’s […]

TI Media’s research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media’s research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW). In terms of audience size, this market dwarfs the two most […]

Proximity Madrid and P&G highlight the very real problem of ‘mental load’ for women today

Proximity Madrid and P&G highlight the very real problem of ‘mental load’ for women today

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from ‘mental load’ compared to only 12% of men. This is reflected in the study carried out on P&G España’s Próxima […]

Visa launches “Money Is Changing” 2.0 with two new ads by Decoded Advertising

Visa launches “Money Is Changing” 2.0 with two new ads by Decoded Advertising

Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded Advertising.  Building on the momentum created since the initial launch of the platform last year and data/insights gathered from millennial women, “Phase Two” focuses on female empowerment – highlighting tools and resources to […]

DOVE Chocolate Celebrates the Bold, Unapologetic, Pleasure-Seeking Woman of Today in New Campaign

DOVE Chocolate Celebrates the Bold, Unapologetic, Pleasure-Seeking Woman of Today in New Campaign

DOVE Chocolate is launching its biggest advertising effort in recent years.  The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year.  The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]

Female entrepreneurs prioritise social good, diversity & community, says Refinery29 & Berlin Cameron’s study

Female entrepreneurs prioritise social good, diversity & community, says Refinery29 & Berlin Cameron’s study

Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital.  Inspired by […]

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