Splendid expands into streetwear fashion and action sports sectors via acquisition of DIY Creative

Splendid Communications continues to grow its client base and capabilities with the acquisition of streetwear fashion and action sports specialists, DIY Creative. The team joins Splendid Communications today, bringing a roster of clients including DC, Impala, Quiksilver, Roxy and Shiner.

Set up in 2017 by husband and wife creative duo – Kylie Griffiths-Wilson and Carl Wilson, DIY brings inside knowledge and expertise in the sectors. As Creative Director, Kylie draws on a background in fashion and art, having previously been Fashion Editor at VICE magazine. She also set up London Girls Surf Club, which aims to make the sport more inclusive. Carl is a skateboarder who has ridden professionally for DEATH skateboards in the UK and supported by brands such as Indie and Creature. He is also a photographer that has shot campaigns for brands and magazines ranging from Santa Cruz to SCHON, TMRW magazine and VICE.

The team brings a breadth of expertise across Brand Consultancy, PR, Influencer, Digital, Social Media, Content Creation, Art Direction, Design, Production and Casting.

CEO of Splendid Communications, Alec Samways comments, “We’re delighted to welcome the team into Splendid. They complement and add to the breadth of culture work we deliver across The Splendid Collective. Their brand experience and skill in creative and art direction will be a valuable add to the business.”

Kylie Griffiths-Wilson, Creative Director of DIY Creative comments, “We’re excited to join the splendid family and have the opportunity to grow and take our work to the next level with the support of Alec and team!”

This acquisition comes on the back of another year of growth for Splendid. In the last twelve months The Splendid Collective – consisting of Splendid Communications, Kingdom Collective and Riot Communications – has delivered a 47% growth in fees and won clients such as Art UK, Burn Energy Drink, Corona, Durex, Ginsters, Movember, Nero Book Awards, Qvisten Animation and Twinings. It gained award accolades, including:

• PRovoke SABRE Awards EMEA 2023- Consumer Consultancy of the Year (WON)
• The Drum Top 12 Social Content Agencies in London
• MUSE Creative Awards 2023 – Independent Agency of the Year (GOLD WINNER)
• MUSE Creative Awards 2023 – PR Agency of the Year ((GOLD WINNER)
• MUSE Creative Awards 2023 – Best Large Agency of the Year (GOLD WINNER)
• PRovoke – Best Midsize UK Consultancy to Work For (2nd place)
• PR Week Best Places to Work 2023 (Shortlisted)

Source: Splendid Communications

  Agency, Aquisition, DIY Creative, Splendid Communications, The Splendid Collective