Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two strangers connect through ‘Imagine,’ or ‘Bored in the House’ — you’ll be able to see where these connections are happening and what track brought them together.
Check out the microsite at spotify.com/together to see for yourself, where you can explore the connections happening and learn more. The concept started as an experiment in 2014, when a media artist Kyle McDonald, had the idea of finding the “serendipity” of two listeners pressing play on the same song within milliseconds of each other. Fast forward to seven years later, and Spotify has hundreds of millions of listeners around the world.
Whether it’s pop, hip hop, opera or a true crime podcast, Spotify’s new ‘Listening Together’ campaign is inspired by a simple question to help create human connection: what are you listening to right now? The global creative campaign highlights the power of audio to bring us closer together in a time when many of us are feeling apart. We’ve enlisted the help of artists — like Selena Gomez, Dolly Parton, Troye Sivan,Lennon Stella, Anitta, Grimes and more — to share the music and podcasts that are soundtracking their days.
The ‘Listening Together’ campaign is currently rolling out in markets across the world and will come to life across social and digital channels with testimonials from artists, including:
- “Listening to music brings me such hope and joy even during these hard times.” — Dolly Parton
- “I’ve been listening to kind of down-tempo vibes while I game.” — Lil Yachty
- “I’ve been listening to an eclectic mix of classics and current music while feeling inspired to cook new dishes.” — Selena Gomez