Spotify Launches Streaming Ad Insertion

Spotify Launches Streaming Ad Insertion

2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting.  Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]

Spotify Presents “The Playlist of the Decade”

Spotify Presents “The Playlist of the Decade”

On the heels of the release of Wrapped 2019, which celebrates Spotify listeners and creators around the world by allowing them to relive 2019 and the entire decade in music and podcasts, Spotify presents The Playlist of the Decade, a high-energy, cinematic short that tells the story of one young person’s journey to make the perfect […]

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

The Tic Tac brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify’s streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will […]

You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

Spotify’s new ad celebrates the relatable habit of staying in the car to finish a song

Spotify’s new ad celebrates the relatable habit of staying in the car to finish a song

Spotify goes with you wherever, whenever. Whether you’re taking your workout to the next level, hosting a playdate with your kids or en route to brunch, Spotify is along for the ride, soundtracking every moment. The company are committed to making this experience even better as they continue to provide the best listening experience and […]

Coca-Cola GB Kicks Off Coca-Cola Energy Marketing Push with Surprise Flash Mob in Piccadilly Circus

Coca-Cola GB Kicks Off Coca-Cola Energy Marketing Push with Surprise Flash Mob in Piccadilly Circus

To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]

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