Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify has extended its popular end of year marketing campaign “Wrapped”, with a real-time digital OOH campaign. Premium users are invited to submit their personal Wrapped stats to be “Overshared” publicly in one of six major foot traffic hubs around the world: Times Square in New York City, Piccadilly Lights in London,Forum Des Halles in […]

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]

Spotify unwraps weird listening habits for global end of year ad campaign

Spotify unwraps weird listening habits for global end of year ad campaign

Spotify have launched their year end ‘Wrapped’ marketing campaign. Launching November 28, the campaign will be live across OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, UK and US. And as its users have come to love and anticipate, they’re using playful creative to offer a […]

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]

Jaguar team with music star Dua Lipa to launch integrated brand-building programme across Europe

Jaguar team with music star Dua Lipa to launch integrated brand-building programme across Europe

 Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]

Modern English launch #DuaMoods for Warner Brothers Records

Modern English launch #DuaMoods for Warner Brothers Records

Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]

1 2 3