Starcom Adds To Leadership Team By Promoting Sophie Barr And Danny Weitzkorn To Managing Partner

Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.

Sophie was previously Business Director on the Samsung account for three years, leading planning, mobile and ecosystem campaigns as well as supporting Power of One strategic and operational integration. One Publicis Team Samsung is a hybrid team that fuses Media, CRM, DTC and Commerce expertise. In her new role, Sophie will lead a team of 80 and report into Jane Holding (Managing Director for OPTS).

Danny has worked on Samsung alongside Sophie, with current clients including P&O Ferries, DP World, Karcher and NS&I. Reporting into Starcom Managing Director, Richard Friar, Danny will lead a team of 15 where his responsibilities include driving growth, increasing greater success with ID based media solutions and shaping the planning function within the agency. 

Sophie Barr, Managing Partner, Starcom UK said: “I am thrilled to have been part of the success that is Starcom’s OPTS. In a year when most clients and agencies fought to stand still, we grew stronger than ever, increasing market share and revenue. Being part of this team, I’ve learned a tremendous amount, and I look forward to strategically connecting the dots and striving for the best results for Samsung.”  

Danny Weitzkorn, Managing Partner, Starcom UK said: “I’m so excited to start the year in this new role. At Starcom I’m constantly challenged from working on new business pitching – retaining long standing client P&O Ferries and growing scope to include DP World last year – to taking part in our Brave Stories initiative with Channel 4. As managing partner, my aim is to continue challenging myself, my team and the agency by creating strategies that deliver faster, smarter and braver results for our clients.” 

Nadine Young, CEO, Starcom said: “Sophie and Danny have been key players in the success of their teams, from building strong relationships with clients to bringing innovative, fresh ideas to the table. Both are solid leaders; Sophie led our Pitch in A Day event in collaboration with leading UK charity Mind last year. And Danny has led on agency planning sessions and has featured in our Brave Stories initiative with Channel 4 which aims to make our industry more inclusive. Both promotions couldn’t be more well deserved.” 

Source: Starcom

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