Starcom UK makes it more accessible to measure viewability and brand safety metrics for paid social campaigns with Integral Ad Science
Starcom, the human experience company, has today announced the expansion of its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns. IAS provides detailed insights into viewability and ad exposure duration, which will help Starcom improve brand safety, as well as ad fraud, within […]
Starcom, the human experience company, has promoted Claire Kula to Managing Partner. In the position, Claire is responsible for leading client strategy across clients such as Lidl, AXA, Alcon and Novartis in the UK. She will continue to oversee a team of communication planners, as well as the broader team of product and activation specialists […]
Starcom’s report ‘Brexit: Let’s Get Ready’ explores how different sectors have been affected by Brexit
With the uncertainty around Brexit still ongoing, Starcom has written a report with insights from The Telegraph, The Guardian and Twitter, looking at various industry sectors and investigating how Brexit has and will affect businesses. The report, ‘Brexit: Let’s Get Ready’, draws on some of the brightest minds in media, award winning journalists and the […]
Starcom, the human experience company, announced today that it has appointed a new executive head of strategy, Dan Plant. Reporting directly into Mark Howley, the agency CEO, Plant will be responsible for developing Starcom’s overall strategic product and driving Starcom’s business proposition in the UK. He will also have a focus on attracting and continuing […]
Publicis Groupe’s Starcom and Epsilon have been awarded the global media assignment for Novartis. The assignment, which covers media planning, buying, data and analytics, includes 60 markets globally and is effective January 1, 2020. As one of the world’s leading global medicines company, Novartis is aggressively reimagining medicine to improve and extend people’s lives. Leveraging science-based […]
Nadine Young has been promoted to the expanded role of managing director Starcom UK. She will continue to lead the P&G One team but takes on a broadened remit with additional responsibilities across Starcom. Young, who will report to Starcom CEO Mark Howley, originally joined the agency in 2016 to lead the P&G business having joined […]
Sky Sports and Visa proudly announce their partnership to drive fan conversation and engagement around the Women’s World Cup. From June 14, Visa and Sky Media launch the France 2019 Weekly Roundup available on demand. The show, which will be broadcast every Friday for the next four weeks, is presented by Laura Woods and features […]
Saga insurance has launched its first integrated advertising campaign in eight years to promote its new three-year fixed price car and home insurance. The campaign, created by VCCP with media planned by Starcom, celebrates Saga’s customers. The two TV spots feature observed conversations about Saga customers pursuing their long-held passions to demonstrate that ‘Time Shouldn’t […]
McDonald’s, has appointed Starcom, a Publicis Groupe agency, as its media partner in the market. The review for media planning and buying services took place between October and December 2018. In addition to Starcom, Publicis Groupe’s agency, Leo Burnett has been a creative partner of McDonald’s in Russia for the past 11 years. Vladimir Tkachev, […]
Starcom, the human experience agency, announced the promotion of Jodie Stranger to Global Chief Client Officer, with immediate effect. She will report directly to John Sheehy, Starcom’s Global Brand President, and continue to sit in the UK. In her new role, Stranger will be responsible for the commercial growth of Starcom’s global clients including FCA, […]
