The marketing and change management company StrawberryFrog announced today they’ve made two significant changes to their executive team.
Shana Bellot and Dan Langlitz have both been promoted to Co-Managing Directors StrawberryFrog’s creative marketing and advertising business. In these roles they will oversee the growth of the business, as well as maintaining its strategic, organizational and cultural vision.
Speaking about the hires, StrawberryFrog Founder and CEO Scott Goodson said, “These are some of the best decisions we could have made for the company. Shana and Dan are incredibly sharp and experienced and have helped shape much of our vision for more effective, purpose-led marketing.”
Bellot and Langlitz are also enthused about their opportunities. “Over my time here,” said Bellot, “I’ve watched StrawberryFrog become something truly unique. Our vision of creating marketing movements to drive client growth has set the new standard for advertising effectiveness. I look forward to continuing to challenge the status quo and bring our clients breakthrough work.”
“The focus of our firm is activating purpose in order to increase people’s willingness to buy from a brand. It’s remarkable what we are achieving here,” added Langlitz. “We’re impacting our clients’ businesses and creating positive change in their markets. I’m happy to be a part of it and look forward to the challenge of growing our company and helping more clients meet their goals.”
Bellot brings a wealth of management experience to her new role. As the former Client Services Director at the agency, she has an intimate knowledge of the firm’s accounts and operations. Her experience prior to joining the company also includes work with many of the most iconic brands today, like Samsung, Heineken, Hershey, and The Gap, among others.
For his part, Langlitz offers an equal depth of experience and expertise. His background both during and prior to his time at StrawberryFrog includes account management on a global scale for brands such as Coca-Cola, FedEx, PepsiCo, and more. His international credits and global perspective in particular make him a formidable asset in his new role.
StrawberryFrog is a unique advertising and marketing firm, headquartered in New York’s Empire State Building. They are the pioneers of Movement Thinking™, an innovative process using the concepts of social movements to galvanize your people, build trust and belief, and help businesses thrive.